Cebu City
1 day ago
Digital Marketing Specialist
The RISE mission is to Accelerate Internet for the Philippines - we do this by focusing on the overall customer experience; providing excellent internet services while creating a positive impact on our partners and their industries.
From very humble beginnings and with a desire to carry out our mission, we have grown to serve business and wholesale customers in Cebu, Manila, and Davao. Our business customers come from varying industries, such as real estate, IT, and business process outsourcing, to name a few. Nonetheless, they all have one thing in common: they require high-quality service and great customer support.
To deliver the best customer experience, RISE works exclusively with technical services company Pathfinders, through which we maintain our benchmark average of 1.8 weeks installation time for business clients. Together, we operate GetaFIX, the biggest Internet eXchange in the Philippines that helps the efficiency of content and connectivity in the country. We also operate Open Access Network, a Fiber as a Service offering that helps reduce complexity for developers and telecommunication companies while increasing customer satisfaction.
Throughout the group, we foster a performance-based culture, where team members are encouraged to take ownership and exceed expectations for their projects. We practice transparency by conducting regular check-ins and quarterly performance reviews, which helps us achieve goals and continuously advance together. We promote work-life balance and have team activities, such as monthly get-togethers to celebrate our wins, and sponsor work-related training and conferences.
Be part of a growing mission-oriented business that requires new leaders who are proficient, proactive, and direct. Be rewarded with great colleagues, a supportive environment, a competitive salary, and a compensation package that includes HMO for you and your family. Flex time is offered for some roles and your teammates will be there to help as you further hone your skills and accomplish responsibilities. Make a difference and grow with us.

The Digital Marketing Specialist is responsible for crafting and executing digital marketing strategies, with a strong focus on copywriting and content direction, tailored for tech companies and B2B SaaS businesses. This role combines content strategy, copywriting expertise, and collaboration with design teams to create impactful campaigns that drive engagement, lead generation, and brand growth in the B2B tech space.Duties and ResponsibilitiesDevelop and implement comprehensive content strategies that align with the goals of tech companies and B2B SaaS businesses.Write clear, compelling, and conversion-focused copy for websites, landing pages, email campaigns, blogs, social media, and paid ads.Ensure all content aligns with brand voice, messaging, and audience needs while supporting lead generation and sales objectives.Provide creative and strategic content direction to designers for the development of visuals, infographics, videos, and other marketing assets.Collaborate with design teams to ensure cohesive execution of campaigns that blend copy and visuals effectively.Review and refine marketing materials to ensure clarity, consistency, and visual alignment with branding standards.Develop and execute data-driven digital marketing strategies that target specific B2B personas.Create and manage multi-channel campaigns, including SEO, PPC, email, and social media, tailored to tech and SaaS audiences.Conduct A/B testing to refine messaging, visuals, and ad performance.Analyze campaign metrics to measure effectiveness and provide actionable recommendations for optimization.Use tools such as Google Analytics, HubSpot, and SEMrush to generate reports and guide future strategies.Present performance insights and strategic updates to stakeholders.Research and implement SEO best practices to improve organic visibility and website performance.Conduct keyword research and integrate SEO-friendly copywriting into all marketing content.Stay updated on industry trends, digital marketing innovations, and B2B SaaS market dynamics.Perform competitive analysis to identify opportunities and inform strategy adjustments.QualificationsStrong copywriting skills with a proven track record of creating persuasive and engaging content for B2B audiences.Experience in providing content direction to designers and collaborating on visually compelling campaigns.Demonstrated expertise in developing and executing content strategies for tech companies and B2B SaaS businesses.Proficiency in digital marketing platforms, including Google Ads, HubSpot, SEMrush, or similar tools.Knowledge of SEO principles, keyword research, and content optimization techniques.Analytical skills to interpret data and derive actionable insights for performance improvements.Bachelor’s degree in Marketing, Communications, Business, or a related field.Personal AttributesCreative and strategic thinker, with a deep understanding of the B2B buyer journey and SaaS marketing needs.Strong communication and collaboration skills, with the ability to guide cross-functional teams.Proactive, adaptable, and detail-oriented, capable of managing multiple projects with tight deadlines.Results-driven and analytical, with a focus on measurable outcomes.Innovative mindset with a passion for delivering impactful content and campaigns.Hiring Process
Our team recognizes the importance of your candidacy, and we want to ensure that your application receives the attention it deserves. We aim to give our applicants a good experience by being timely, efficient, and direct. Rest assured that your application will be carefully reviewed and processed promptly.

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