pune, India
19 hours ago
Digital Marketing Specialist (On Contract)

Company Description

Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 22,700 associates, it’s the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.

Job Description

 

ob Description

Minimum experience of 1 to 2 years requiredExperience in SEO/SEM, PPC & display advertising campaignsWorking knowledge of Ad platforms (AdWords, Facebook Ads Manager, LinkedIn Ads)Experience with A/B testingKnowledge of HTML, CSS, and web design principles is preferrableStay updated with the latest digital marketing trends and best practicesAnalytical mindset and data-driven thinkingAbility to work independently and remotelyBe able to learn new platforms and internal channels as requiredFamiliarity with content management systems and website optimizationGood communication skillsBachelor’s degree in marketing, Business, or a related field is good to have

Scope of Work

Develop and implement effective digital marketing strategies that drive brand awareness, engagement, and conversionMonitor ad campaigns and report weekly & monthly basis and provide recommendation for improvementMonitor and analyze the performance of digital marketing efforts using a variety of web analytics toolsPlan and execute SEO strategies to improve organic search rankings and drive website traffic.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Regularly produce and distribute content for various digital platforms, such as blogs, social media, and email campaigns.Stay up to date with digital marketing trends and potential new channels and strategies.

Qualifications

Bachelor’s degree and relevant certification is mandatory

Additional Information

Note- This is a Contractual Position for (1 Year)

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