*D.R. Horton, Inc., the largest homebuilder in the U.S.*, was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. *D.R. Horton, Inc.*is currently looking for a*_Digital Marketing Specialist - Social Media_*for theirCorporate MarketingDepartment. The right candidate willbe responsible for design, creation, and delivery of marketingrelated content (written and graphical) that supports marketing activities of the various homebuilder divisions of D.R. Horton, Inc. *Essential Duties and Responsibilities* *Social Media* * Assist with the creation, conception, and presentation of the company’s social media strategy and integrated marketing campaigns * Utilizes social media content management tools to generate insights and provide metrics * Using measurement tools to continually find ways to improve on those metrics through testing and new initiatives * Review web-based marketing content for grammar and factual information * Day-to-day management and development of engaging content on social media platforms, including organic posts, direct messaging, paid advertising, and engagement. * Provide weekly and monthly performance metrics and reporting * Enforce brand guidelines across D.R. Horton-owned digital marketing channels * Work closely with the creative team to develop curated social media content, Ads, campaigns, and strategies. * Research and draft content that is relevant to the home-building community *Content Development* * Source, coordinate, create, and maintain product content for digital placement * Assist in the back-end operational duties for the company’s website * Ability to edit images in Photoshop and optimize them for the web. * Works closely with the creative writing team and reviews web-based marketing content to ensure correct grammar, factual information, and an engaging active tone. * Composes and develops SEO-friendly content for the company websites that effectively and correctly provides information on company products and services. * Perform SEO and SEM activities such as keyword monitoring and copywriting effective SEO-friendly content for the website for consistency across company digital touchpoints. * Provide feedback and analysis to division marketing teams regarding their online and social media content initiatives. * Assist in SEO activities such as geo-targeting and registering communities with Google business. * Assist in other corporate marketing initiatives on an as needed basis. ** *Additional Responsibilities* * Under stand Customer Relationship Management (CRM) tools to manage and monitor lead generation throughput from social media and cross platform digital marketing channels. * Evaluating data integrity of the division CRM databases and recommending process *Education and/or Experience* * Bachelor’s degree (B.A.) from a four-year college or university; or two to four years relatedexperience and/or training; or equivalent combination of education and experience with 3 years of experience creating, developing, managing and analyzing public facing websites and webpages in a marketing environment * 2 years of experience in social media platforms in corporate setting *Other Qualifications* * Candidate must be proficient or have a working knowledge of: o Audio & Video technology and methods o Adobe suite of tools (PhotoShop, etc.) o HTML, CSS and other markup languages o JavaScript o Google and Social Media Analytics o CAN-SPAM Requirements * Must also have working knowledge of the following concepts: o SEO/SEM o Web Analytics o Social Media Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including vision, medical and dental.*/Build YOUR future with D.R. Horton,America's Builder./* *//* Comefollowour newest Open Jobs on Twitter andlikeus on Facebook!*/ /* **Job:** **Marketing* **Organization:** **Corporate* **Title:** *Digital Marketing Specialist - Social Media* **Location:** *TX-Arlington* **Requisition ID:** *2500042*