At Launch That, we invest in our people, our work, and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando. We cover 100% of the premium cost for employee-only medical coverage for all full-time, benefit-eligible team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year. Our hybrid work model reflects our dedication to collaboration and flexibility. We work from home on Mondays and Fridays and come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership. Position Overview: We are seeking a skilled and results-driven Digital Marketing Manager to lead the strategic execution of our digital marketing efforts. This role will focus on driving brand awareness, engagement, and measurable growth through innovative online strategies. The ideal candidate is a proactive self-starter with a strong understanding of digital marketing trends, data-driven decision-making, and hands-on execution skills. This position is an individual contributor role and does not involve direct team management. Key Responsibilities: Digital Strategy Development and Execution + Develop, implement, and manage smart and innovative strategies relative to all digital marketing channels, including SEO, paid media, PPC, social media, email marketing, influencer coordination, etc. + Develop and execute multi channel lead generation strategies that align with our marketing objectives, and deliver the highest level of impact. + Develop and execute comprehensive demand generation strategies that align with our marketing objectives, focusing on brand recognition and awareness, as well as public education. + Develop and implement creative and innovative strategic marketing campaigns to drive exponential growth. + Participate in strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness. + Analyze audience insights to refine targeting and maximize engagement across organic and paid marketing channels. + Identify trends and insights, optimizing spend and performance based on data-driven insights. + Collaborate with content and design to create engaging and targeted designs and ad copy for digital advertising campaigns. + Regularly serve as the strategic partner to all stakeholders for digital marketing-related projects. Social Media Management + Oversee social media strategy, ensuring growth in our reach, as well as a consistent brand voice and engagement level across all social platforms. Analytics and Reporting + Track the performance of all digital marketing campaigns and analyze performance as a whole, as well as platform-specific analytics. + Prepare regular reports detailing key metrics, insights, and recommendations for improvement. + Measure live virtual event success, collect feedback, and identify opportunities for future event enhancements. Webinars/Live Events + Coordinate, organize, and manage live webinar events. + Oversee the promotion of these events across organic, paid, and social. Qualifications: + 5+ years of experience in digital marketing, with a proven track record of successful campaign management and growth. + Expertise in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms. + Proficiency with marketing automation platforms, CRM (Salesforce), Google Analytics, and digital advertising platforms (Google Ads, Meta Ads, etc.). + Strong understanding of SEO, SEM, and website analytics. + Strong analytical mindset with a data-driven approach to decision-making and the ability to interpret complex data sets into actionable strategies. + Exceptional communication and project management skills. + Ability to think strategically and develop long-term plans that align with company growth objectives. + Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2C verticals to achieve exponential growth and deliver the highest possible results with maximum marketing return on investment. + Agility and adaptability in a fast-paced environment. + Positive attitude with excellent verbal and written communications skills. + Expertise/skills with both learning and sharing. + Professional and adept, with the ability to embrace technology and automation. + Ability to problem-solve, prioritize, and analyze tasks. + Adept at taking direction and applying it with accuracy and innovation. + Culture champion: + An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others. + A patient and strategic thinker with the keen ability to prioritize and focus. Bonus Qualifications: + Experience developing, managing and executing wide-ranging marketing campaigns across B2C verticals directly in legal or healthcare. Why Launch That? What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible. Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes. Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work. If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same. Powered by JazzHR