Role purpose

Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local and global commercial organizations - well aligned with the global and local digital marketing strategyDefine and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO, Social Media / Listening and Content Management planIncrease marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns locallyEnhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns and projects

Accountabilities

Design and implement the global digital marketing strategic priorities in line with the local business strategyDefine, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefingsDrive local digital marketing transformation and capability building, together with global Head of Digital Marketing and the local Marketing HeadSet the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A&P spendCollaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital)Realization of tagging, SEO/SEM implementation and management of paid media of all digital campaignsIncrease impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.Build a strong interface and collaboration with agencies, global and local Marketing teams, IT & Digital
Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Qualifications

Critical experience

8+ years of hands-on digital marketing campaign implementation experience management; preferably in a large international companyGreat project and stakeholder management skillsExcellent cross-organizational and cross-departmental communication capabilitiesStrong understanding of the digital behavior, B2B and B2CExperience with KPI setting, measuring, and driving campaign optimization over various digital touchpointsExperience with briefing digital marketing agencies on digital campaign creation and deliveryExcellent project management skills; ability to manage several projects at the same timeStrong team player, able to work in cross functional environment, strong in building and maintaining relationshipsInfluencing skills, drive for resultFluency in English