We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. 

Working Arrangement

Hybrid

Job Description

Are you looking for a supportive and collaborative workplace with great benefits, strong culture, and clear career development? You’ve come to the right place.

Why choose Manulife?

Competitive salary packageHMO on the first day with free dependentsRetirement benefitsMerit IncreasePerformance BonusGlobal network of industry expertsExtensive training resource

Job Description:

We’re looking for a Digital Media Buying Specialist to join our Digital Marketing team at MBPS. In this role, you are expected to provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

Have the skills and knowledge for the job? Learn more about the opening below!

Work Arrangement: Hybrid with 3x a week on-site schedule (9 hours a day)
Schedule: Day Shift

People Leader Role: No

Key Responsibilities:

Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.Understand and apply high-level industry trends across a number of different media platforms, where applicable.Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity.Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.Spearhead the paid digital media innovation through a continuous test, learn and scale approach.

Qualifications:

EDUCATION: College graduate of any courses

EXPERIENCE: At least one to two years of relevant experience

SCHEDULE: Amenability to work on day shift schedules, weekends, and Philippine holidays (when needed)

LOCATION: Amenability to work in U.P. Ayala Land Technohub, Quezon City

HYBRID WORK ARRANGEMENT: Amenability and readiness to work onsite and from home anytime (dependent on business need AND/OR current external environment/situation)

Minimum Skills to Hire:

College graduate of any courses3 – 5+ years of experience, including hands-on keyboard experience in Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.Google Analytics or Adobe Analytics platform experience is a strong bonusAbility to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.Extensive understanding of digital media platforms and relevant metrics.Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas.Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis).Certifications across Google Marketing Platform and analytics platforms are a bonus.Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).

Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.