About Us: Performance Optimal Health is a leading health and fitness business dedicated to helping individuals achieve their wellness goals. We are looking for a creative and analytical Digital Media Specialist to join our team and enhance our online presence. Job Summary: The Digital Media Specialist will be responsible for managing our social media presence, analyzing digital media performance, optimizing our website, and improving our SEO strategies. The ideal candidate will have a passion for health and fitness, a strong understanding of digital marketing, and the ability to create engaging content. Key Responsibilities: + Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn. + Content Creation: Create and curate high-quality content, including graphics, videos, and blog posts, that align with our brand and resonate with our audience. + Analytics and Reporting: Monitor and analyze the performance of digital media campaigns using tools like Google Analytics, and provide regular reports with insights and recommendations. + Website Optimization: Oversee the design, development, and optimization of our website to ensure a user-friendly experience and high search engine rankings. + SEO Strategy: Implement and manage SEO strategies to improve organic search rankings and drive traffic to our website. + Collaboration: Work closely with the marketing team to ensure brand consistency and support overall marketing goals. Requirements + Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. + The position requires the person to be in the Stamford, CT. office. + Proven experience as a Digital Media Specialist or similar role. + Strong knowledge of social media platforms, SEO, and web analytics tools. + Proficiency in design and editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro). + Excellent written and verbal communication skills. + Ability to multitask and manage multiple projects simultaneously. + Passion for health and fitness is a plus. Benefits + Competitive salary and benefits package. + Opportunity to work in a dynamic and growing industry. + Access to our fitness facilities and wellness programs. + Professional development and growth opportunities.