At Pearson, we are committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it is one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large, and small. **We are seeking a results-driven Digital Performance Manager with expertise in Customer Relationship Management (CRM) systems to drive digital marketing strategies, enhance customer engagement, and optimize performance across digital channels. This role will lead the development and execution of data-driven campaigns to achieve measurable growth and customer satisfaction.** **Key Responsibilities:** 1. Performance Marketing Strategy: 2. Develop and implement comprehensive digital marketing strategies to achieve business objectives. 3. Oversee performance metrics across key channels including paid search, social media, email, and CRM-driven campaigns. 4. CRM Management: 5. Manage and optimize the CRM platform to ensure effective audience segmentation, lead nurturing, and lifecycle marketing. 6. Collaborate with cross-functional teams to create personalized, automated campaigns that enhance customer engagement. 7. Analyze CRM data to identify trends and actionable insights. 8. Campaign Execution and Optimization: 9. Plan, execute, and analyze multi-channel marketing campaigns. 10. Use A/B testing and other methodologies to improve conversion rates and ROI. 11. Monitor and report on campaign performance, adjusting strategies as necessary. 12. Analytics and Reporting: 13. Develop dashboards and reports to track KPIs and present findings to stakeholders. 14. Leverage data analytics tools to identify opportunities for growth and optimization. 15. Team Collaboration and Leadership: 16. Work closely with internal teams, including sales, and global, to ensure alignment on goals and initiatives. **Experience & Requirements** + 3-5+ years in digital marketing, performance marketing, or marketing analytics roles. + Proven track record in managing and optimizing marketing campaigns across multiple channels. + Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field (Master’s degree is a plus). **About your compensation** Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows: Full-time, base annual salary ranges between $90,000 to $110,000. This position is eligible to participate in the annual incentive plan, and information on benefits offered is here. **What to expect from Pearson** Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities. To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com. Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. **Job:** MARKETING **Organization:** English Language Learning **Schedule:** FULL\_TIME **Workplace Type:** Remote **Req ID:** 17946 \#location