**We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate,** **and innovate. We believe** **that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.** **At Ochsner, whether you work with patients** **every day** **or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!** This job assists in optimizing various aspects of Ochsner Health’s digital platforms to ensure an enhanced user experience, optimal site performance and improved online visibility. The role involves a combination of technical skills, strategic thinking and collaboration with cross-functional teams. As a web platform specialist, you will collaborate with the digital content, web development and IS teams to identify opportunities for improving platform scalability and site performance. Assists in the day-to-day operations of our web platforms, ensuring its reliability, functionality and performance; conduct user testing and interpret user feedback and behavior to inform design decisions and functionality; assist in implementing accessibility best practices to ensure products and domains are user-friendly; assist in implementing digital strategies that align with SEO goals; conduct website audits to identify technical SEO issues and recommend solutions; participates in the strategic planning process and develops digital marketing initiatives. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion. **Education** Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field. **Work Experience** Required – 3 years of experience in web and platform management and content creation. Preferred – 3 years of experience in platform management, content creation for web, content management systems (CMS), social media and Google Analytics. **Knowledge Skills and Abilities (KSAs)** + Analytical skills and ability to use logic to formulate solutions to problems. + Knowledge of user interface (UI)/user experience (UX), WCAG/ADA and search engine optimization. + Knowledge of SEO strategies and tools, including technical SEO enhancements. + Organizational skills and ability to pay acute attention to detail to produce accurate, high-quality work. + Strong interpersonal and presentation skills. + Knowledge of web and discoverability platforms, Google Analytics, Microsoft Office Suite, Adobe Suite and content management systems. + Time management skills to complete tasks in a timely manner and manage multiple priorities in a fast-paced environment and ability to adapt to changing priorities and frequent interruptions. + Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town. + Ability to work a flexible schedule, including nights, weekends and extended hours. **Job Duties** + Works proficiently in digital web platforms to improve the user experience of our products and domains. + Monitors accessibility and quality assurance concerns to ensure optimal website functionality. + Implements optimizations to enhance user engagement and experience in conversational AI chatbot. + Implements UX optimization strategies based on user feedback and testing results of our domains. + Monitors website performance by using SEO tools to implement on-page and off-page SEO best practices to improve website performance. + Supports the creation and management of web projects for optimal user experience. + Reviews analytics reports and user behavior to gain knowledge of digital marketing strategy, track return on investment (ROI), bring new ideas and trends to team and inform decisions on optimizations and website enhancements. + Collaborates with web development, digital marketing and information services to enhance features and functionality of web/digital presence. + Assists in managing relationships with vendors to drive development, implementation and optimizations of platforms and products. + Participates in the strategic planning process for clients and assists with web projects and optimization. + Develops and builds online digital marketing strategic initiatives that deliver measurable return on investment. **Physical and Environmental Demands** The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Medium Work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible. Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid. The incumbent has no occupational risk for exposure to communicable diseases. Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role. **Are you ready to make a difference? Apply Today!** **_Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website._** _Individuals who reside in and will work from the following areas are not eligible for remote work position_ _: Colorado, California, Hawaii, Maryland, New York, Washington,_ _and Washington D.C._ **_Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or_** **_careers@ochsner.org_** **_. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications._** We are proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to the principles of equal employment opportunity and providing a workplace that is free from discrimination based on race, color, creed, religion, pregnancy status, pregnancy-related conditions, national origin, ancestry, mental or physical disability, medical condition, age, veteran status, military status, citizenship status, marital status, familial status, sexual orientation, gender, gender identity or expression, genetic information, political affiliation, unemployment status, or any other characteristic protected under applicable federal, state or local law. These protections extend to applicants and all employment related decisions. View the EEO is the Law poster (https://www.dol.gov/agencies/ofccp/posters)  and its  **supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf)** , as well as the  **pay transparency policy (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_English\_unformattedESQA508c.pdf)**  for more information. Affirmative Action Policy Statement (https://ochsner-craft.s3.amazonaws.com/www/static/2020-Reaffirmation-of-Affirmative-Action-Policy-Statement-WT-Signed-GovDocs.pdf)