KTAL NBC 6, KMSS FOX, KSHV 45 in Shreveport, Louisiana currently in search of a Digital Sales Coordinator assists the KTAL Sales Team in selling the most impactful digital media in the market, such as:

KTALNews.com, KTAL News App, & KTAL Weather App

Loving Living Local

NBC, FOX, & Peacock Livestreaming

OTT, Display, Pre-Roll, Spotify, Pandora, YouTube, SMM, SEM, SEO

The Digital Sales Coordinator works within established Sales Department guidelines to maximize station revenue opportunities from an order entry, traffic, reporting, analytics, and accounting perspective.  The Digital Sales Coordinator is also responsible for assisting the sales team in a variety of functions to enhance the sales process and facilitate the delivery and success of digital marketing campaigns for KTAL clientele.  

If you enjoy working in a team environment with a highly energetic and motivated sales force, then KTAL is where you want to work. Join our family that is committed to being part of the fabric of our community for 70 years that has made us a LEADER in delivering local content to our viewers.

Maintains awareness of digital traffic requirements for online ad standards

Creates SEO focused articles using Lifestyle Show content

Digital order entry & updates

Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material

The collection of all necessary client materials, logos, etc., inputting the promo orders and following up with a client summary need to be executed in a seamless and timely manner.

Corresponds with customers and confers with coworkers to answer inquiries and account management

Maintains knowledge of technology updates for Facebook, Instagram, Messenger, YouTube, and other social media platforms

Prepares forms and ad campaign reports

Maintains files and other business records

Assist sales executives with all aspects of the digital sales process including, but not limited to: Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics

Assist management with aspects of the digital sales operation including, but not limited to: Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:  

BA or BS in Marketing, Advertising, or Communications preferred

Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio

Experience in digital marketing coordination or media sales preferred

Significant knowledge of the local digital marketing services product offering and effective use for clients

Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment

Excellent critical thinking & problem-solving skills

Proficiency in Microsoft Office Suite, Adobe Suite, Photoshop, Illustrator, Final Cut, Wordpress, GA, GAM

Experience with Wide Orbit, Monarch, ComScore, Nielsen, & Vivvix are a plus.

IAB and/or Google AdWords Certification a plus.

Automotive & database digital marketing experience is also a plus.

Excellent follow-up, strong organizational skills and attention to detail

Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment

Fluency in English; with excellent communication skills, both verbal and written.

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