The Digital Sales Assistant works within established Sales Department guidelines to maximize station revenue opportunities from an order entry, traffic, reporting, analytics, and accounting perspective.  The Digital Sales Coordinator is also responsible for assisting the digital sales team in a variety of functions to enhance the digital sales process and facilitate the delivery and success of digital marketing campaigns for WLAX clientele.  

The Digital Sales Coordinator:

Monitors campaign pacing and deliverablesManage order entry and billing reconciliation oversightOrchestrate creative changes, pull reports and digital taskingMaintains awareness of digital traffic requirements for online ad standardsDigital order entry & updatesLiaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing materialThe collection of all necessary client materials, logos, etc., inputting the promo orders and following up with a client summary need to be executed in a seamless and timely manner.Corresponds with customers and confers with coworkers to answer inquiries and account managementMaintains knowledge of technology updates for Facebook, Instagram, Messenger, YouTube, and other social media platformsPrepares forms and ad campaign reportsMaintains files and other business recordsAssist sales executives with all aspects of the digital sales process including, but not limited to: Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & AnalyticsAssist management with aspects of the digital sales operation including, but not limited to: Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teamsOther duties as assigned

Requirements & Specialized Skills:

BA or BS in Marketing, Advertising, or Communications preferredFoundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital AudioExperience in digital marketing coordination or media sales preferredSignificant knowledge of the local digital marketing services product offering and effective use for clientsMotivated, enthusiastic, self-starter who can work effectively collaborating in a team environmentExcellent critical thinking & problem-solving skillsProficiency in Microsoft Office Suite, Adobe Suite, Photoshop, Illustrator, Final Cut, Wordpress, GA, GAM