Digital Sales Supervisor Location: São Paulo, BR, 01310-100 At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond! About the role: The Digital Sales position focuses on boosting both direct and indirect sales for Barry Callebaut. We are looking for someone who can manage leads, organize and analyze e-commerce and other sales platforms, as well as develop campaigns alongside the Digital Marketing team with a comprehensive view of all steps leading to conversion. The professional will need to be hands-on with a sales-driven mindset to support the commercial team when working with leads. Strong communication skills and the ability to work effectively in a team are essential. Key responsibilities: 1. Data Analytics & Performance: • Monitor, analyze, and interpret sales data, website traffic, and conversion metrics to optimize strategies. • Develop dashboards and reports to track KPIs such as CAC, LTV, ROAS, conversion rates, and engagement. • Apply predictive modeling and statistical analysis to anticipate trends and improve decision-making. • Implement A/B testing to enhance user experience and campaign effectiveness. • Lead management on the Salesforce platform. 2. E-commerce & Online Sales: • Knowledge to manage e-commerce operations, marketplace performance, and digital sales channels. • Collaborate with UX and tech teams to improve navigation, checkout processes, and overall customer experience. • Define pricing strategies, promotions, and personalization tactics to boost conversions. • Integrate CRM and automation platforms to enhance customer journeys and retention. 3. Digital Content & Marketing Strategy: • Develop and optimize high-performing content for SEO. • Work with marketing teams to create content focus on conversion. • Ensure brand consistency across digital channels and optimize content based on data insights. • Monitor digital consumer trends and identify new content opportunities for engagement. Scope: Latam About you: + Bachelor's Degree or Associate Degree. + Experience with Google Analytics, Google Tag Manager, Data Studio, Power BI, or similar data visualization tools. + Knowledge of SEO, SEM, paid media (Google Ads, Meta Ads, Programmatic), and CRO (Conversion Rate Optimization). + Hands-on experience with e-commerce platforms (VTEX or similar). + Heavy user in SalesForce. + Basic understanding of HTML/CSS, campaign management, and A/B testing. + Mandatory Advanced English / Spanish is a plus. Location:Paulista Avenue - São Paulo At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth. If you want to learn more about Barry Callebaut, please find further information here. Were you missing anything in this job ad? Please share your feedback with us by clickinghere (https://app.talenthub.io/feedback/ad81b0fb66d2416990060452e7511e45?default\_lang=en) .