About the role:

The Digital Sales position focuses on boosting both direct and indirect sales for Barry Callebaut. We are looking for someone who can manage leads, organize and analyze e-commerce and other sales platforms, as well as develop campaigns alongside the Digital Marketing team with a comprehensive view of all steps leading to conversion.

The professional will need to be hands-on with a sales-driven mindset to support the commercial team when working with leads. Strong communication skills and the ability to work effectively in a team are essential.

 

Key responsibilities:
     1. Data Analytics & Performance:
         •    Monitor, analyze, and interpret sales data, website traffic, and conversion metrics to optimize strategies.
         •    Develop dashboards and reports to track KPIs such as CAC, LTV, ROAS, conversion rates, and engagement.
         •    Apply predictive modeling and statistical analysis to anticipate trends and improve decision-making.
         •    Implement A/B testing to enhance user experience and campaign effectiveness.
         •    Lead management on the Salesforce platform.

     2. E-commerce & Online Sales:
        •    Knowledge to manage e-commerce operations, marketplace performance, and digital sales channels.
        •    Collaborate with UX and tech teams to improve navigation, checkout processes, and overall customer experience.
        •    Define pricing strategies, promotions, and personalization tactics to boost conversions.
        •    Integrate CRM and automation platforms to enhance customer journeys and retention.

     3. Digital Content & Marketing Strategy:
       •    Develop and optimize high-performing content for SEO.
       •    Work with marketing teams to create content focus on conversion.
       •    Ensure brand consistency across digital channels and optimize content based on data insights.
       •    Monitor digital consumer trends and identify new content opportunities for engagement.

 

Scope: Latam

 

About you:

Bachelor's Degree or Associate Degree. Experience with Google Analytics, Google Tag Manager, Data Studio, Power BI, or similar data visualization tools. Knowledge of SEO, SEM, paid media (Google Ads, Meta Ads, Programmatic), and CRO (Conversion Rate Optimization). Hands-on experience with e-commerce platforms (VTEX or similar). Heavy user in SalesForce. Basic understanding of HTML/CSS, campaign management, and A/B testing. Mandatory Advanced English / Spanish is a plus.

 

Location: Paulista Avenue - São Paulo