From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.
What You Will Be Doing:We are looking for a highly analytical and bilingual Digital Solutions Consultant to join our digital team. This role is ideal for someone with a strong background in retail eCommerce and a passion for using data to drive marketing performance. Fluency in both English and Spanish is essential, as you will play a key role in engaging Spanish-speaking customers and supporting customer education initiatives.
Major Tasks, Responsibilities, and Key Accountabilities: Develop and execute e-commerce strategies: planning and implementing online marketing campaigns, optimizing website content, and improving user experience. Manage digital marketing: creating and managing email campaigns, social media content, and paid advertising efforts (e.g., Google Ads, SEM). Optimize customer experience: ensuring a consistent and seamless experience for customers across all channels, whether they're shopping online or in a brick-and-mortar store. Analyze and interpret eCommerce marketing data across all digital channels to identify trends, optimize campaigns, and improve ROI. Monitor and report on KPIs such as conversion rates, CAC, ROAS, CLV, and customer retention. Collaborate with cross-functional teams to develop and execute data-driven marketing strategies. Conduct A/B and multivariate testing to optimize website and campaign performance. Build and maintain dashboards and reports using tools like Google Analytics, Tableau, or Power BI. Provide insights into customer segmentation, shopping behavior, and product performance. Support forecasting, budgeting, and performance modeling with data-driven insights. Translate marketing content and customer communications into Spanish to ensure cultural relevance and accuracy. Develop and deliver training sessions, webinars, and tutorials for Spanish-speaking customers to enhance product understanding and engagement. Act as a liaison between the marketing team and Spanish-speaking customer segments to ensure their needs are met. Monitor and analyze the performance of Spanish-language campaigns and content. Stay up to date with eCommerce trends, tools, and best practices, especially within Spanish-speaking markets. Travel to parts store locations around the state of Georgia as needed. Education/Experience: The knowledge, skills, and abilities typically acquired through the completion of a bachelor’s degree from a four-year college or university or equivalent work experience. A degree in marketing, business, statistics, economics, or a related field is preferred. 3+ years of experience in eCommerce marketing analytics or a similar role. Required Qualifications/Skills: Bilingual in English and Spanish (written and verbal). Strong proficiency in Excel and data visualization tools (e.g., Tableau, Power BI). Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). Familiarity with digital marketing platforms (e.g., Google Ads, Meta Ads, Klaviyo). Solid understanding of retail eCommerce metrics and customer journey analysis. Excellent communication and presentation skills. Preferred Qualifications/Skills: Experience in a DTC (Direct-to-Consumer) eCommerce environment. Knowledge of CRM and marketing automation platforms. Experience creating and delivering customer training or educational content. Understanding of multicultural marketing and localization strategies. Environmental Job Requirements:Environment: Most of your time is spent sitting at a computer. Willing to work in a climate-controlled environment with moderate noise levels and vibrations carried over from the shop.
Physical:
Will require appropriate Personal Protection Equipment to be worn in safety sensitive areas. Occasionally lift, carry, and lower up to 15 lbs. Who We Are Looking For:To be successful in this position you should have excellent communication and listening skills. You should be solution-orientated with strong problem-solving and conflict resolution abilities. The ability to work independently and in a team environment are essential to this position as well.