New Haven, CT, 06532, USA
1 day ago
Digital Strategic Account Manager
Responsibilities and efforts include:• Lead digital marketing services sales efforts focused on metrics-driven success.• Develop media strategies for growth based on overall advertiser goals/objectives.• Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.• Evaluate KPIs and optimize campaign performance using a data driven approach.• Educate advertisers on performance metrics, insights, and how to achieve greater results.• Train and collaborate with Account Executives to enhance their understanding of digital products.• Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others. Desired Skill and Experience:• Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.• 3 years or more experience in sales, promotions, or marketing preferred. Proven work experience as a Digital Sales Manager.• Ability to translate challenges into opportunities.• Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display• Ability to manage multiple projects, manages time wisely, and prioritize projects and people.• Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.• Bachelor’s Degree in marketing, communications or similar field required. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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