Description We are looking for a talented Digital Strategist to join our client's team in Novi, Michigan. This Contract to permanent position is ideal for a detail-oriented individual with a proven track record in developing and executing digital marketing strategies, lead generation initiatives, and data-driven analytics campaigns. If you have a creative mindset combined with analytical expertise, this role offers an exciting opportunity to make an impact. This is a long-term position offering 40 hours per week and a hybrid structure, in office 3 days per week. Responsibilities: • Develop and implement comprehensive digital marketing strategies to drive lead generation and brand visibility. • Design and execute campaigns across multiple platforms, including social media, paid advertising, and organic search. • Utilize analytics tools to monitor campaign performance and identify opportunities for optimization. • Create engaging content using Adobe Creative Cloud to enhance online presence and audience engagement. • Conduct A/B testing to evaluate the effectiveness of marketing initiatives and improve results. • Collaborate with cross-functional teams to align digital efforts with overall business objectives. • Manage Salesforce Marketing tools to streamline customer engagement and marketing automation. • Oversee social media management, ensuring consistent messaging and growth of online communities. • Provide insights and recommendations based on data analysis to refine marketing strategies. • Stay updated on emerging digital solutions and trends to maintain a competitive edge. Requirements • Minimum of 3 years of experience in digital marketing, lead generation, and strategy development. • Proficiency in Adobe Creative Cloud and other digital design tools. • Strong knowledge of digital platforms, including paid advertising and organic search strategies. • Experience with analytics tools and proven ability to interpret data to drive decisions. • Familiarity with Salesforce Marketing and marketing automation processes. • Ability to conduct A/B testing and evaluate campaign performance effectively. • Expertise in managing social media platforms and creating engaging content. • Ability to work onsite in Novi office 3 days per week with the marketing team. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .