Digital Strategist - Sinch Applications
Sinch
Our Digital Strategists lead the charge in bringing Sinch’s individual SaaS brands digital marketing to life. From high-level campaign strategy to the practical details of execution and performance reporting, you will be the linchpin that makes it all happen.
Working closely with product, product marketing, content & lifecycle, and performance teams, you will ensure marketing activities and campaigns are not only impactful but also seamless and cohesive.
Collaborate with product and product marketing to align digital activities (SEO, SEM, content, lifecycle, web) with product-level targets and roadmaps. Analyze current performance, with a keen ability to understand the interplay of macro (e.g., pricing changes) and micro variables (e.g., keyword rankings). Develop different marketing hypotheses to inform resource planning and campaign prioritization. Lead weekly calls to ensure individual marketing functions are contributing to quarterly and bi-annual goals. Report digital performance to a broad range of business stakeholders on weekly and monthly calls. Create robust project plans for both planned and unplanned work, and ensure effective execution. Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience.
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