**The Opportunity** Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty. We are looking for an innovative and curious Digital Paid Media Manager to join our dynamic and growing global team based in Hong Kong and help us in our digital transformation and data democratization journey. **Position Responsibilities:** Reporting into the Head of Demand Generation, Asia, the Digital Paid Media Manager will lead end-to-end delivery for digital marketing campaigns, including digital marketing campaign strategy, set up, execution, optimisation, reporting & insights/analysis. Based in Hong Kong, you will work with a local team of 3, planning & executing a range of full funnel campaigns with both brand and performance marketing objectives. In this role, you will need to excel in campaign management and strike the right balance between building strategies that can be executed with high precision and maximum performance. It is expected that the successful candidate will support the development of digital media campaigns internally, working with external creative agencies or media vendors. You will be responsible for smooth campaign execution, so deep knowledge of platform setup, trafficking, tagging, reporting and key campaign-related processes is required for the role. **Main Duties** + Support the development and execution ofend-to-end digital media campaign marketing strategy and execution for our Global Wealth and Asset Management and Insurance divisions across a variety of products, ensuring that it links all marketing elements across both paid digital and traditional media. + Work hand in hand with the market segment teams and creative agencies on the media operations and goals to make informed decisions around targeting, platforms, creative formats, and budget allocation. + Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test-and-learn opportunities, optimizations, and measurement frameworks. + Track, share, and carefully manage timelines + Assist with process optimization for enhanced campaign efficiency both within the Hong Kong team as well as the wider global Demand Generation team + Conduct competitor analysis within categories with a focus on Share of Voice (SOV) in SEM and other channels. **Experience Required** + 4+ years of experience working in digital media across all channels in Hong Kong (search, social, programmatic, video, etc.), certified with the latest Google/Meta badges + Media agency background in planning and managing full funnel multi-channel digital media, especially on performance marketing and lead generation. + In depth, hands-on working knowledge ofbuying ads on both biddable and non-biddable channels, includingGoogle Ads, Facebook Ads, Google Marketing Platform (DV360/CM360/SA360), with an overall understanding of tools such as Adobe Analytics, CDP + Experience in trafficking, tagging journeys and reporting tools like CM360 + Understanding of basic marketing measurement and attribution modeling with the ability to utilise E2E (end-to-end) reporting frameworks by stitching together online and offline data to drive actionable business insights. + Ability to pull strong data driven insights and make optimisations based on internal and external environmental factors + Ability to prioritise evolving business / landscape needs and manage different resources in an agile fashion + Understanding ofnaming convention and CID/UTM architecture and implementation + Ability to analyze large datasets across various media platforms to uncover meaningful insights and provide actionable recommendations. + A quick learner with good problem-solving skills who isopen to challenges and hasa strong growth-mindset and passion for digital media + Strong network within the agency and media vendor industry in Hong Kong + Financial background or experience working in a highly regulated industry is a nice to have + Excellent presentation and communication skills **Language Requirements** + Fluent in both written and spoken Cantonese & English **When you join our team:** + We’ll empower you to learn and grow the career you want. + We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, we’ll support you in shaping the future you want to see. **Acerca de John Hancock y Manulife** Manulife Financial Corporation es un importante grupo internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Nuestra sede mundial se encuentra en Toronto, Canadá, y operamos como Manulife mediante nuestras oficinas de Canadá, Asia y Europa, y principalmente como John Hancock en Estados Unidos. Brindamos servicios de asesoría financiera, seguros y soluciones de gestión patrimonial y de activos para personas, grupos e instituciones. Para finales de 2022, ya contábamos con más de 40,000 empleados, más de 116,000 representantes y miles de socios de distribución que brindaban nuestros servicios a más de 34 millones de clientes. Para finales de 2022, los activos que gestionamos y administramos fueron de CAD 1.3 billones (USD 1.0 billones), incluidos los activos invertidos totales de CAD 0.4 billones (USD 0.3 billones) y los activos netos de fondos segregados de CAD 0.3 billones (USD 0.3 billones). Cotizamos en las bolsas de valores de Toronto, Nueva York y Filipinas como “MFC” y en la de Hong Kong como “945”. **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, desarrollar y retener una fuerza laboral tan diversa como los clientes a los que servimos, y para fomentar un entorno de trabajo inclusivo que abarque la fuerza de las culturas y las personas. Estamos comprometidos con el reclutamiento justo, la retención, el ascenso y la compensación, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y la lactancia), orientación sexual, características genéticas, estatus de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley aplicable. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información compartida durante el proceso de solicitud de adaptación será almacenada y utilizada de manera congruente con las leyes aplicables y las políticas de Manulife/John Hancock. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . Semana de Trabajo Comprimida Híbrido