A Day in the Life:

We are searching for a Director, Brand Marketing to help us write a new chapter of the Hertz brand. With an ambitious roadmap ahead, we need a strategic, organized, excellent human to join our team and help us get there. 

This role will be crucial in leading the insights, creative, process, and reporting that will drive our business goals, with plenty ownership over the brand vision, and long-term strategy. 

The starting salary is expected to be $130-150k commensurate with experience

What You’ll Do:

Drive the end-to-end strategy, development & execution of exciting new Hertz brand and product campaigns in 2025 and beyond:

Have a strong point-of-view that will define and guide our marketing strategy across all channels: TV, OOH, print, digital.  Act as the quarterback for the Marketing team, stack-ranking all incoming projects and creating comprehensive roadmaps and looking for new processes and efficiencies along the way Sweat the details and champion the development of best-in-class creative that you’re proud to be a part of. Collaborate closely with departments outside of Marketing to achieve business goals for Hertz Brand and products (Hertz Car Sales, Partnerships, rideshare, etc.) Ensure every project’s goals are achieved and reported out, with key learnings highlighted so we can improve with every project.  Ensure all content is distributed across channels, and even other departments, for maximum efficiency and impact.  Own weekly and monthly updates that inspire and excite people across the Hertz organization about the work Marketing is doing. Lead Marketing planning to deliver strategy to achieve business goals Lead a team of Brand Managers dedicated to deliver end-to-end campaigns for Hertz Brand and products. Make Hertz a great place to work by providing leadership across organization. Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets across business units. 

 

Additional responsibilities and core functions include:

Identify and champion ad hoc projects that will have brand and business impact. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan. Be responsible for executing and driving to annual financial targets.  Foster consistent brand results measurement, robust industry and brand analytics, and a laser-focus on results to continuously improve creative performance and ROI. Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures Assist in defining the objective, scope, and prioritization of product and customer experience initiatives

 

What We’re Looking For: 

5-10 years of experience in Marketing A proven track record in brand management positions, preferably with major brand aligned to campaign management Travel Industry experience or CPG experience preferred Undergraduate degree required in marketing, advertising, business management or related / relevant field required.  Master’s degree preferred  Advanced proficiency in Microsoft Suite product knowledge (e.g., PowerPoint, Excel) Strategic thinker with an ability to drive creative work Strong organizer with ability to lead marketing roadmap, briefing process, and calendar Proven track record of ability to solve complex business problems Demonstrated ability to work in, across, and with large teams Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management Established track-record of influencing stakeholders from other functional areas with limited formal authority Ability to influence Flexible and adaptable; ability to work effectively in ambiguous situations  Excellent verbal and written communication skills  Results driven, ability to make decisions and help solve problems Ability to build and lead a diverse, high-performing, results-oriented, and highly engaged team Ability to drive process and organizational change. Ability to motivate teams and keep a positive attitude in a fast-paced environment. Ability to work under minimal supervision with a goal-oriented mindset. Ability to see the big picture and leverage critical thinking and decision-making skills. Excellent organization, time management, delegation, and prioritization skills. Courageous leadership and accountability.

 

What You’ll Get:

Up to 40% off any standard Hertz Rental    Paid Time Off Medical, Dental & Vision plan options Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts –Theme Park Tickets, Gym Discounts & more