Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Area Marketing

Overview
•\tMastercard is looking for a strategic, passionate and high impact Marketing Director to lead multiple marketing disciplines across East Africa
•\tWe're looking for an outstanding professional who is:
o\tdriven and inherently curious, always eager to find a better way to do things and take things to the next level.
o\tworks well under demanding timelines and has a keen eye for detail, able to deliver projects to the highest level.
o\texcels at building relationships and strives for excellence in everything you do.
•\tThis is an excellent opportunity to join one of the world’s leading technology companies. Mastercard is a force for good, working to help empower and include people around the world. Our success is driven by the skills, experience, integrity and mindset of the talent we hire. We attract and retain top talent from diverse backgrounds and industries by building a world-class culture based on decency, respect and inclusion. Find out more about working at Mastercard here

Role Responsibilities:
•\tDevelop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc., ensuring all initiatives are both locally relevant and in alignment with country, regional and cross functional priorities
•\tBuild and execute consumer, customer and merchant activities/promotions in the areas of card issuance; cardholder activation, usage and loyalty programs
•\tApplication and customization of marketing assets (consumer intelligence, brand, sponsorships and partnerships) to develop valued and differentiating programs
•\tCollecting and analyzing market data as well as conducting specific market researches in order to put forward an insight led activities proposals
•\tDevelops metrics and specifications to track campaigns & activities program performance, measures program performance, and makes recommendations based on results
•\tWork closely with creative, media, digital, activation & research agencies. This includes briefing, development & securing all necessary approvals of all projects.
•\tSupervises marketing team, ensures compliance to goal setting and performance appraisal processes, identifies and coaches top talent within own team
•\tManage marketing budget including preparing monthly and annual budget forecasts; set control procedures; ensure full compliance with Mastercard rules & policies
Skills and Experience
•\tDemonstrated success in building integrated marketing plans that leveraged synergies between marketing channels
•\tDemonstrated ability in establishing collaborative relationships with partners, agencies and cross functional counterparts and representing the voice of the local market
•\tExtensive experience and demonstrated success in consumer marketing, with additional experience in B2B, B2B2C and/or sponsorship Marketing
•\tExperience in supervising, coaching, and motivating marketing teams
•\tAbility to navigate a matrixed organization with multiple internal stakeholder groups.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.