Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

January 30, 2025

Shift:

Job Description Summary:

Within Japan & South Korea Operating Unit (OU) and in collaboration with the OU marketing community: 

The role of this position is to lead brand marketing for Tea category. The position is responsible for leading Barley Tea (Yakan no Mugicha) and to demonstrate next level of marketing capability towards other marketing related teams. Key responsibility is to lead the brand strategy development and execution – translate brand equity building into the entire business uplift. This includes market landscape assessment, aggressive goal setting, robust strategy development and strong plan development and executions including in collaboration with internal & external stakeholders. Deliver revenue, profit and market share growth by establishing strong Brand Equity.This role is also responsible for coordinating and leading large and complex cross functional teams across Japan & South Korea OU and Bottling partners. Contribution for entire Non-Green Tea team by capability development of brand managers and strong team building as future potential leader. 

 

What You’ll Do for Us 

Develop the compelling growth strategy and solid business plan for sustainable value growth covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, Innovation strategy and pipeline development – Assessment of growth opportunities leveraging consumer insights, idea generation and business case development.Establish optimal portfolio in Non-Green tea and total tea category with clear prioritization and ambition by closely co-working with category head.Develop future product pipeline to contribute to grow revenue and profit in collaboration with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.Lead brand communication and IMX planning by closely working with band manager, E2E manager, content manager and agency partners.Develop and execute marketing initiatives together with brand manager and related team members - track the brand performance, take prompt actions as needed, and accumulate learning for the next.Manage marketing budget for the responsible brand in alignment with brand strategy and productivity guidelines.Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, and retail customers).Day to day category/brand performance tracking and presentation material development.Proactively support category head in developing short and mid-long term category business plan.Team capability development & solid team building.

Qualifications & Requirements 

Work experience for at least 10 years in the area of brand/product marketing at FMCG including new product development.A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for brand strategy development.Strong passion and responsibility to lead the project and deliver results. Consumer centric mindset.Strategic thinker.Curious about consumers, trends, food & beverage, and our brands.Innovative and breakthrough thinking. Skills to analyze complex market and consumer environment and form own recommendation.Strong project management and interpersonal skills.Good leadership and communication skills to involve many stakeholders internally and externally.Collaboration, teamwork, positive belief, and sense of responsibility. Language capability; Native level of Japanese, Business level of English

 

What We Can Do For You 

 

Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career. 

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.