Director, Brand Marketing Analytics
Thrivent Financial
This role is responsible for leading strategic development and execution of our brand measurement and analytics initiatives. The role will collaborate cross-functionally with business leadership, marketing, sales and product teams to deliver novel, actionable insights that optimize brand strategy, drive growth, and elevate Thrivent’s market position.
The ideal candidate will have a strong analytical background, proven leadership skills, and experience in delivering data-driven recommendations to enhance marketing effectiveness and brand performance.
DUTIES & RESPONSIBILITIES:
Strategic Leadership: Lead the development of a robust analytics framework to measure brand health, campaign performance, and marketing ROI.Data Analysis & Insights: Leverage data to uncover key insights about consumer behavior, market trends, and competitive performance to inform brand strategies.Performance Measurement: Design and implement metrics, dashboards, and reporting systems that assess the effectiveness of brand marketing campaigns and initiatives.Collaboration: Partner with cross-functional teams including Business Strategy, Brand Marketing, Creative, Product, and Finance to align data strategies with business goals.Advanced Analytics: Oversee the use of tools such as predictive modeling, A/B testing, attribution analysis, and other analytical methods to enhance decision-making in media investments and optimization.Team Leadership: Mentor and develop a high-performing analytics team, fostering a culture of curiosity, innovation, and data-driven excellence.Stakeholder Communication: Present findings and actionable recommendations to senior leadership and key stakeholders to influence strategy and drive results.Tools & Technology: Identify and implement the latest analytics tools, technologies, and best practices to improve efficiency and data quality. Recruits, develops, and sustains a high-performing team while promoting a culture of shared accountability, operational excellence, and partnership across the organization.Models Thrivent’s leadership competencies – courage, collaboration, and commitment by demonstrating resiliency, working together to make the best decisions, and holding yourself and others accountable. Supports and/or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients. Shapes and/or supports a culture that represents the Thrivent purpose, promise and values, ensuring that Thrivent’s trust and reputation remain strong with its clients. This role is expected to work closely with peer group of Directors and lead a team of individual contributors. The individual should have executive presence and large group presentation skills as this role is expected to have visibility across the enterprise and to Sr. Executives.QUALIFICATIONS & SKILLS:
Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field. Master’s degree preferred.8-10+ years of experience in marketing analytics, with at least 3 years in a leadership role focused on brand measurement. Experience with developing and/or overseeing attribution solutions highly preferred.Expertise in analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar).Proficiency in data visualization tools (e.g., Tableau, Power BI).Strong statistical analysis skills and familiarity with tools like SQL, Python, or R.Experience in brand marketing analytics across consumer goods, retail, tech, or related industries.Proven ability to lead and inspire analytics teams, drive collaboration, and deliver measurable business impact and working collaboratively with cross functional peers.Exceptional ability to translate complex data into clear, actionable insights for diverse audiences as well as strong presentation skills.Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.
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