The Director, Brand Strategy will lead and inspire a high-performing team responsible for developing innovative, client-focused advertising solutions for Yahoo Finance’s direct ad sales business. This role combines strategic vision, collaboration across orgs, operational excellence, and a deep understanding of digital advertising to create impactful programs that meet client objectives and drive business growth.
Key Responsibilities:
Strategic Leadership & Team Development
Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.
Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.
Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.
Cross-Functional Collaboration
Cultivate strong relationships with key internal stakeholders, including Sales, Account Management, Operations, Editorial, and Product teams, to ensure seamless execution of strategies.
Primary liaison between Editorial and Sales to develop new ideas and content offerings.
Partner with Product team to shape and innovate roadmaps to drive commercial growth.
Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.
Brand Storytelling & Problem Solving
Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.
Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.
Collaborate cross-functionally with Sales, Editorial, Product, and Marketing teams to design innovative sponsorships, branded content, and advertising solutions across all formats.
Executional Excellence & Insights
Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.
Monitor and analyze campaign performance, identifying opportunities for optimization and ensuring alignment with client KPIs.
Actively drive brainstorming sessions and client workshops, fostering creativity and trust with key decision-makers.
Qualifications:
Experience & Expertise:
Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years of experience leading teams.
Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.
Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.
Skills & Competencies:
Strategic Vision: Ability to align big-picture strategies with actionable plans that deliver measurable results.
Exceptional Communication: Strong written and verbal communication skills, with the ability to build relationships and influence cross-functional teams and senior stakeholders.
Analytical Acumen: Proficiency in using insights and data to inform decision-making, evaluate performance, and guide strategies.
Innovative Thinking: A passion for questioning conventional approaches and delivering client-focused solutions that challenge the status quo.
Collaborative Mindset: Proven ability to work effectively across teams, fostering alignment and driving collective success.
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.
The compensation for this position ranges from $174,105.00 - $378,460.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.