You have a deep understanding of the core principles of what makes ad creative successful within mobile user acquisition campaigns, can effectively lead collaborative efforts with cross functional teams and thrive in an environment with imperfect data. REQUIREMENTS Ensure top of funnel metrics (IPM, CPI, Retention) are optimized to achieve targets for each gameComfortable communicating to Executives and cross-functionally, providing regular status updates and progression towards a broader visionExperience managing others; motivating and identifying growth opportunities for junior team members and working on a plan to get them to fulfill their potentialQuickly adapt to evolving creative market trendsCreative Services lens: explain why an ad is working at scale, and help them understand how to drive incremental revenue by brainstorming around its core principlesWork closely with Data Science to integrate systems for asset rotation and creative qualityLead Creative Testing - Pioneer creative testing strategy, execution and scaleIn addition to UA, understand ASO’s key success metrics and ensure CPM team is actively helping improve those metrics through strategic creative recommendationsForge new measurement approaches for Brand creative initiativesMotivate each team (CPM, Creative Services, UA) to be hyper focused on maximizing revenueREQUIREMENTS Must be willing to work primarily PST hoursUnderstands the “Why” behind everything - constantly apply learnings to everything we doBalances approach with respect to art and sciencePassionate about the mobile gaming space and creative trendsProactive in nature and generally curiousIn compliance with local law, we are disclosing the compensation for this role.  The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.  Pay Range: $118,000 — $180,000 salary per year.