We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

Reporting to the Sr. Director, Product Management- Simplii Financial , this role is responsible for leading the evolution of the Simplii Credit Card portfolio as catalysts to growth customer share of wallet and market share.  The individual develops compelling, industry leading products under the Simplii brand, manages and owns the product/portfolio strategy and performance and supports the day to day management of Simplii products.  The role is critical in influencing the ongoing development and growth of the Simplii Financial franchise and it’s positive contribution to the CIBC enterprise.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

Credit Card Acquisition, Go-To-Market and Portfolio Engagement

Strategy - Develop and implement comprehensive acquisition strategies for Simplii Financual credit card products, targeting diverse customer segments. Analyze market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning. Lead the development of go-to-market plans for new credit card launches, ensuring a cohesive approach across all acquisition channels.

Collaboration - Collaborate with Marketing, Growth, and Digital Sales teams to create multi-channel campaigns that include digital, social media, in-branch, and partner promotions. Define launch objectives, timelines, and KPIs to measure acquisition success and maximize market reach.

Optimization - Identify and optimize acquisition channels, such as digital advertising, influencer marketing, and partnerships to increase conversion and drive customer acquisition.

Relationships - Develop and manage relationships with key acquisition partners, including retail and commerce players, ensuring alignment on target audiences and campaign goals. Implement innovative acquisition tactics, such as referral programs, exclusive offers, and bundled packages, to attract new customers.

Market research - Conduct market research to understand customer preferences and behaviors, identifying trends that inform acquisition strategies.

Credit Card Product Strategic Planning

Business objectives - Work with the Sr. Director, product peers and cross functional resources to achieve business objectives including NPS, revenue, profit, volume and market share goals

Business planning - Develop annual strategic business plans and business cases for Simplii Credit Card, in consultation with leadership team

Recommendations - Make recommendations to drive portfolio effectiveness, create operational efficiency and strategic congruence. Maintain and share product value propositions and strategies that align to the Simplii brand and franchise strategy

Strategic management - Accountable for performance of Simplii Credit Card KPIs through strategic management and ongoing analysis of trends and the competitive landscape. Oversee continuous monitoring and management of product risks and controls

Forecasting - Track and manage credit card; balances, purchase volume growth & portfolio KPIs and support monthly/quarterly/annual financial forecasts.

Team Management

Goal setting - Setting appropriate context when assigning work to ensure that individuals’ roles support the achievement of the business unit’s priorities and Simplii’s overall goals;

Leadership - Building team and individual capabilities by providing development opportunities such as job shadowing, special projects, and training. Hiring the right people in the right jobs to align individual capabilities with job requirements and business unit goals.

Performance management - Managing performance by providing fair and accurate formal and informal feedback, identifying and removing obstacles to performance and by explaining how performance expectations align with business priorities;

Values - Creating a positive work environment and being an effective role model by championing CIBC’s mission, vision and values. Ensuring compliance with policies, standards, guidelines and controls by applying the policies and controls fairly and consistently so employees understand what to expect, and;

Who you are

You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

You give meaning to data. You can demonstrate strong analytical, problem-solving and influential skills You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.

You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.

Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.

You have attained post-secondary education in Business, Commerce, Analytics or related field

You possess a strong and extensive background in financial services especially credit cards with a keen focus on product management and strategic planning

You can demonstrate ability to plan and coordinate several initiatives simultaneously

You have a strong ability to understand and interpret complex information, identify patterns and trends in new or strategic areas, and independently develop recommendations in order to respond to urgent business priorities

You have excellent communication and presentation skills sufficient to prepare, present material to and influence executive audience

Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

 #LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Cases, Business Planning, Group Problem Solving, Leadership, Pricing Strategies, Product Management, Product Marketing, Relationship Building, Waterfall Model