SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else™. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.
Job Description**This is a one-year contract**
About the position
Reporting to the VP of Growth, the Director, CRM will be responsible for managing SSENSE's main sales channels and programs. The person will be responsible for managing the overall email and push notification channel strategy, in addition to managing personalization and customer lifecycle programs.
The ideal candidate has a strong background in business development, with a particular focus on performance marketing, data-driven optimization and program management.
What you will do:
Channel Management: Define and implement the outbound channel strategy (email, push notifications), optimize multi-channel campaigns and message integration, and promote a data-driven approach to channel management. Continuously improve our multi-channel solutions to optimize engagement and revenue by collaborating with internal technology teams.
Program Management: Lead the personalization program, enrich personalized touchpoints, define customer lifecycle strategies and develop tactics for each stage of the customer journey to support our outbound communication programs to increase online traffic and conversion.
People Leadership: Manage and coach the team, foster motivation and engagement, define objectives and promote the department's mission.
Qualifications
Bachelor's degree in Commerce, Marketing, or a related field. A Master's degree will be considered an asset.
A minimum of 10 years of experience in customer lifecycle marketing, customer marketing or digital customer programs, including 7 years of previous leadership experience.
Strong understanding of integrated marketing and multi-channel strategies.
Experience with ESP platforms (e.g. Braze, Iterable, Responsys, SFMC, Twilio, etc.).
Excellent communication skills, written and verbal, in French and English.
What sets you apart:
Highly analytical and detail-oriented.
Creative thinking and excellent problem-solving skills.
Strong ability to present, synthesize and influence change.
Ability to thrive in a fast-paced, performance-driven environment.
Additional InformationWhy Join Us:
Extended health and dental benefits, including comprehensive mental health programs and coverage.
Parental top up program.
Generous Employee Discount.
Access to telemedicine and employee and family assistance program.
Savings and retirement plan matching contributions.
Gender Affirmation Coverage.
Opportunity to work with cutting edge technologies and an innovative team that’s pushing the boundaries of technology.
SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!
#LI-Hybrid, Hybrid remote/in-office