Director, Customer Advocacy

Hungry, Humble, Honest, with Heart.

The Opportunity

Nutanix is seeking an experienced and visionary Director of Customer Advocacy to lead and expand our global customer advocacy programs. This critical leadership role requires a strategic, results-oriented professional to design, execute, and scale programs such as customer references, advisory boards, user groups, and community engagement initiatives. Your mission will be to integrate these programs into a unified, impactful strategy that fosters deep customer loyalty and delivers measurable business outcomes.

As the Director of Customer Advocacy, you will play a pivotal role in showcasing the voices of Nutanix’s most valuable advocates. From securing keynote speakers for flagship events like our annual .NEXT conference to amplifying customer success stories across platforms, you will ensure their contributions resonate both internally and externally. Through close collaboration with Sales, Customer Success, Marketing, and other teams, you will develop streamlined processes to identify, nurture, and empower advocates, creating a seamless journey from customer satisfaction to brand evangelism.

This role is integral to Nutanix’s growth strategy, driving enhanced customer satisfaction, loyalty, and advocacy. You will establish and refine key performance indicators (KPIs) to measure program success and continuously optimize for greater impact, ensuring advocacy remains a cornerstone of Nutanix’s success in the enterprise market.

This opportunity is ideal for a strategic leader with a proven track record of building and scaling advocacy programs, fostering cross-functional collaboration, and driving measurable outcome

About the Team

The Nutanix Customer Advocacy team is at the heart of fostering deep relationships with our customers, transforming their success into powerful stories and advocacy opportunities. The team works across multiple functions to create and manage programs that elevate customer voices through Executive, Customer, and Technical Advisory Boards, user groups, reference programs, and vibrant community engagement initiatives.

This team collaborates closely with Sales, Product Management, PR, Analyst Relations, and Marketing to deliver high-impact programs that build long-term advocacy and drive business outcomes. By connecting with customers at every level—C-level executives, decision-makers, and practitioners—the team crafts narratives that showcase the value of Nutanix solutions and create meaningful, long-lasting partnerships.

As part of Corporate Marketing, the Customer Advocacy team plays a critical role in influencing brand perception, driving customer loyalty, and contributing to revenue growth. With a focus on strategic integration, program scalability, and measurable impact, this team ensures that Nutanix remains a leader in customer-centric innovation.

Your Role

Develop and implement a comprehensive global customer advocacy strategy that aligns with Nutanix’s business objectives.Establish and lead Customer Advisory Boards (EAB, CAB, TAB) to foster strong relationships and gather actionable insights from advocates.Build and manage an extensive customer reference program, ensuring efficient collaboration between Sales, Marketing, and Communications.Design and scale user groups across various segments to drive community engagement and collaboration among customers.Launch and manage community engagement programs, including events and exclusive content, to strengthen customer loyalty and advocacy.Collaborate cross-functionally with teams to integrate customer feedback into product development and marketing strategies.Define and track key performance indicators (KPIs) to measure the success of advocacy initiatives, optimizing program effectiveness continually.Identify new opportunities to enhance and expand advocacy initiatives, ensuring sustainable growth and influence throughout the first year.

What You Will Bring

10+ years of experience in community building, customer advocacy, or related roles within the tech industry.Proven track record of successfully leading and managing customer advocacy programs that yield measurable results.Exceptional communication and interpersonal skills to foster relationships with customers and internal teams.Strong analytical abilities to convert customer feedback and data into actionable strategies for improvement.Project management skills with the capacity to handle multiple initiatives simultaneously.Customer-centric mindset with a passion for understanding and championing customer needs.Experience with community management tools and techniques to drive engagement.Willingness to travel up to 50% for key events and program activations.

 

The pay range for this position at commencement of employment is expected to be between USD $ 184,240 and USD $ 368,520 per year.

However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Hybrid: This role operates in a hybrid capacity, blending the benefits of remote work with the advantages of in-person collaboration. For most roles, that will mean coming into an office a minimum of 2 - 3 days per week, however certain roles and/or teams may require more frequent in-office presence. Additional team-specific guidance and norms will be provided by your manager.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Our application deadline is 40 days from the date of posting. In good faith, the posting may be removed prior to this date if the position is filled or extended in good faith.

 

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