Who We Are

SOCi is one of the fastest growing technology companies in the United States, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently.  The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the clients we service every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their presence. View more on our Awards & Accolades here! 

How You’ll Make an Impact

The Director, Customer Marketing will be responsible for developing and implementing strategies to foster customer advocacy and drive pipeline growth. This role involves leading a team, managing customer engagement initiatives, and overseeing communication strategies including lifecycle nurtures, virtual events, product announcements, and advocacy programs. The Director will:

Collaborate with cross-functional teams to map and optimize the customer journey, ensuring timely and relevant communication. Oversee the creation and execution of customer lifecycle nurture campaigns to ensure consistent and personalized communication  Oversee SOCi’s advocacy initiatives and continue to expand SOCi’s advocacy program to build brand loyalty and customer engagement. Ensure sales and marketing have the customer references and stories they need. Develop and execute customer marketing campaign strategies, including messaging and positioning, in collaboration with product marketing, brand, events, sales, and customer success teams. Understand customer needs and opportunities to set audience targets and priorities for campaigns and initiatives. Manage buying group customer communications, such as customer newsletters, campaigns, product release announcements. Identify and experiment with new channels to reach and engage customers effectively Execute review campaigns with 3rd party software review sites and analysts  Partner with MarOps to establish KPIs for customer marketing initiatives, focusing on metrics for pipeline creation, engagement, and customer buying group database health. Share insights with executive leadership and leverage insights to drive better outcomes.  Lead and mentor a high-performing customer marketing team, providing guidance, support, and professional development opportunities.

What You’ll Need to be Successful

Minimum of 8 years experience in customer marketing and customer advocacy roles, with 3 to 7 years of management experience in a B2B software company Bachelor’s degree in marketing, communications, business, or related field required Strong marketing communication skills and a passion for customer service  Ability to identify opportunities and deliver results, experience with reporting and analysis   Excellent team-building and leadership abilities Proficiency in content creation and excellent presentation skills Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) preferred.

What SOCi Provides to You

Comprehensive Benefits Package (non-contract roles only) Health insurance plans, dental, and vision Wellness incentives 401(k) plan with employer match Flexible Work Environment  Flexible paid time off (non-contract roles only) Quarterly wellness days Paid holidays Unique employee engagement programs  Empowering Career Growth and Success 

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe! 

Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit MeetSOCi.com for more information.  

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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