**BODYARMOR Sports Nutrition** is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the **BODYARMOR** **Sports Nutrition** team - which consists of **BODYARMOR** and **POWERADE** brands. **BODYARMOR Sports Nutrition** exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies **, The Coca-Cola Company** , which acquired **BODYARMOR** in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration. **BODYARMOR** is looking for a Director Customer Sales - East, Kroger to join our team. The Director Customer Sales East, Kroger will lead the BODYARMOR business in collaboration with region sales and bottler teams to deliver business results across assigned territory. As a key leader within BODYARMOR, this individual will be required to lead annual division and bottler planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets at Kroger division level. This individual will provide subject matter expertise to resolve complex customer issues and deliver BASN annual goals. **RESPONSIBILITIES:** **Customer Development** + Strategic leader responsible for the oversight of the Kroger divisional relationship and bottler network in the East territory on behalf of BASN. + Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required. + Partner with Sr. Management and cross functional team members to build Annual Plans to achieve both short-term and long-term business objectives. + Lead bottler and division plans ensuring an optimized partnership agreement is in place that supports overall organizational priorities. + Collaborative leader of our bottler teams responsible for the development and implementation of division customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation). + Oversee the on-going account updates and performance reporting against key metrics and problem solves plan gaps and brings forward recommendations to deliver on required business objectives. + Strong data & insights knowledge and skills to assist in storytelling type selling **System Leadership** + Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates including annual plan targets and elements and on-going customer performance updates and action plans to deliver annual plans. + Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution + Build and leverage relationships with both BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives. **Cross Functional Communication and Collaboration** + Provides on-going updates on customer plan results and opportunities to BodyArmor management. + Participate in key cross functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives. + Provide customer input to annual plans including all Marketing, Commercial and Innovation plans. **Organizational Development** + Fully leverage all cross functional resources to deliver best in class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans. + Manage to annual T&E budget for department ensuring alignment with internal financial objectives. **REQUIREMENTS:** + Bachelors Degree or relevant experience required + 8 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required + Eastern US location in Kroger market required + Recent Kroger experience preferred + DSD beverage background preferred + Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed. + Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. the ability to effectively intermingle with a wide variety of business professionals is essential. + Must have a passion for building brands, new products, and long-term growth. + Must have a verifiable list of current contacts with appropriate buyers & divisional managers. + Solid computer skills in Outlook, Power Point, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data. + Position requires substantial travel (40-50% of time in Kroger East territory) by car and plane, including both local and neighboring geographic territories. + Must hold and maintain a valid driver's license and be able to drive long distances + Motor Vehicle Records must satisfy Company standards per Driving Policy **Skills:** Direct Selling; Results-Oriented; Consumer Trends; Key Performance Indicators (KPI); Business Results; Consumer Segmentation; Competitor Analysis; Data Insights; Entrepreneurship; Sales; Customer Sales Pay Range:$134,800 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.