Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is at the forefront of unlocking innovation, accelerating AI transformation, and redefining customer experiences. Join us to be part of a dynamic, high-growth environment where you can make a real impact as we shape the future of enterprise data platforms.

At Couchbase, you’ll work in a high-growth environment where your contributions will directly impact the company’s success in a dynamic, fast-growing region. If you are a creative, resourceful, and passionate marketer, we want you to join our team as we shape the future of enterprise data platforms.

Position Overview:

We’re looking to hire an experienced Director, Demand Strategy & Activation who has a strong background in the technology sector with complex buying committees. Our ideal candidate will have 10+ years of experience leading high-performing teams, driving strategic digital marketing and integrated campaign initiatives. This role will report to the Sr. Director of Demand and will be responsible for developing, executing, and optimizing multi-channel marketing strategies that generate demand, increase brand visibility and drive revenue growth.

Key Responsibilities:

Strategy Development: Lead the creation and execution of the digital and campaign marketing strategy in alignment with overall business objectives. Focus on innovative tactics to grow market share, engage target audiences, and build brand recognition. Campaign Management: Lead the development and execution of integrated, multi-channel marketing campaigns across all touchpoints, inclusive of digital and offline. Ensure cohesive messaging and brand alignment, to activate our strategic and field marketing teams to craft tailored programs for key customer accounts and market segments. Budget Management: Prioritize spend for maximum return on investment and ensure alignment with business goals, financial plans and ensure on target. Performance Optimization: Continuously track, measure, and optimize marketing efforts based on performance metrics (e.g., engagement rates, lead generation, conversion rates, pipeline, revenue). Leverage data-driven decision making to adjust strategies and maximize the effectiveness of digital programs and campaign initiatives that drive defined business outcomes. Collaboration: Work across marketing functions like field marketing, sales development, partner marketing, etc. and key business teams such as legal, finance, sales, and product. Align campaigns with business goals and ensure effective budget allocation to drive performance, optimize the customer journey and maximize ROI. Executive Communication: Work closely with Sr. Director of Demand to build executive-level overviews of programs, insights and growth opportunities. Garner buy-in for strategic pivots that align to market changes and business needs. Team Leadership: Manage, mentor, and develop a team of 4+ marketers across digital, content, email and campaign functions. Foster a collaborative and high-performance culture. Agency Management: Oversee agency relationships including resource management, performance accountability and leading any RFP’s.

Key Qualifications:

10+ years of marketing experience in B2B technology, with a focus on digital marketing and integrated campaigns. Proven experience managing and developing teams of 5 or more direct reports. Demonstrated success of accurate management of large-scale marketing budgets. Strong knowledge of digital marketing tactics, including SEO/SEM, PPC, email marketing, social media, and content marketing. Experience with relevant MarTech, CRM, and analytics tools (e.g., Salesforce, Marketo, GA4, 6sense, Integrate, etc. ) Strong analytical mindset with the ability to interpret complex data and make data-driven decisions. Ability to thrive in a fast-paced, growth-oriented environment and drive change. Excellent leadership, communication, and project management skills. Demonstrated experience in utilizing AI to boost team efficiency and optimize processes. Prior agency experience is a plus, but not required

 

The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.Base Pay Range$199,000—$233,000 USD Why Couchbase? Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits  that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include: Generous Time Off Program - Flexibility to care for you and your family Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs* Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance Career Growth - Be valued, Create value approach Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees. And much more! *Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.   Learn more about Couchbase:
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Investors   Disclaimer: Couchbase is committed to being an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.   By using this website and submitting your information, you acknowledge our Candidate Privacy Notice and understand your personal information may be processed in accordance with our Candidate Privacy Notice following guidelines in your country of application.