When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute 

We are seeking an experienced and strategic Director of Digital Analytics to oversee and manage digital analytics operations, utilizing advanced technologies to drive data collection, analysis, and reporting. You will set the vision and strategy for our digital analytics programs, working closely with Product, Data, and Marketing teams to ensure a data-driven approach across digital channels. Your focus will be on optimizing the user experience, enhancing member engagement, and improving product performance through actionable insights and continuous optimization. 

 

What You'll Do 

Lead the digital analytics strategy for the Education Services organization including the implementation and ongoing management of digital event tagging and tracking for the Sallie.com website. 

Collaborate with digital product, development, and marketing teams to define, implement, and refine tagging strategies for user engagement touchpoints. 

Ensure seamless integration between Heap, GTM (Google Tag Manager), HubSpot and other analytics platforms to collect accurate, actionable data on member interactions. 

Oversee the tracking and measurement of cross-domain traffic between Sallie.com and the affiliate SallieMae.com website, ensuring data integrity and consistency across all digital touchpoints. 

Develop and manage dashboards and reports primarily leveraging Heap, HubSpot, and Power BI to provide stakeholders with clear insights into member engagement, retention, cross-domain traffic patterns, and overall site and product performance. 

Lead data analysis initiatives that inform decision-making, providing strategic recommendations to optimize the digital experience based on insights derived from web behavior, user journeys, and engagement metrics. 

Partner closely with the Data Analytics team to develop a seamless pipeline of digital data integrated with member data, enabling more robust analysis and personalized marketing efforts. 

Partner with leadership across Education Services and digital product teams to identify key performance indicators (KPIs) and measure the success of digital initiatives. 

Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data accuracy and performance insights. 

Provide training and guidance on best practices in digital event tagging, cross-domain tracking, data analysis, and reporting tools. 

Opportunity to lead, mentor, and develop a high-performing team of digital analytics professionals, fostering collaboration and knowledge-sharing across the Education Services Analytics team. 

 

 

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role. 

 

What you have 

Minimum education, skills and experience required. 

BS in Business Analytics, Finance, Data Science, Computer Science, Software Engineering, Information Technology, or related field and/or equivalent experience 

5+ years of experience in data integration, with at least 3 years in a leadership or management role. 

Expertise in digital analytics platforms, including Heap, Adobe Analytics, and Google Analytics. 

Expertise in Google Tag Manager (GTM) for tag management and data layer setup. 

Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and experience with SQL or other data manipulation languages. 

In-depth knowledge of user behavior analytics, conversion tracking, and performance metrics. 

Proven ability to design and execute advanced data analytics strategies, using data to drive decision-making and optimize business operations. 

Deep understanding of data integration technologies and methodologies. 

Excellent problem-solving, analytical, and troubleshooting skills. 

Knowledge of data governance, security standards, and best practices. 

Ability to work in a fast-paced, evolving environment. 

Strong organizational skills and attention to detail. 

Passion for data-driven decision-making and continuous improvement. 

Excellent communication and interpersonal skills 

 

 

The Americans with Disabilities Act 

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function. 

 

 

 

Feeling your best helps you do your best:Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

Competitive base salaries 

Bonus incentives 

Generous PTO, Floating Holidays and 12 Federal Holidays observed

Support for financial-well-being and retirement 401k with employer match

Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

Employer paid short-term/long-term disability and basic life insurance  

Flexible hybrid working arrangements.

Paid parental leave and adoption reimbursement programs

Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

Tuition Reimbursement and Family Scholarship Programs

Career development and training opportunities

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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.