Purpose & Overall Relevance for the Organization:

 

The Digital Ecosystem & Membership team aims to build one connected Digital Ecosystem to enable a seamless consumer & membership experience and to drive consumer engagement holistically across all channels and touchpoints (adidas.com, Flagship APP and Confirmed APP) in Korea.

 

The role will drive traffic & conversion in all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP) through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on brand campaigns and sales promotions. The role will drive engagement & loyalty through constant innovation and careful curated value proposition aimed at exciting, engaging & satisfying our key consumer groups. The role will drive the membership agenda across the organization.

 

Key Responsibilities:

Input to global digital and membership strategy on Korea consumer & membership experience needs; define and execute local strategy and tactics to drive best in class consumer & membership experience in Korea across all channels and touch-points Lead team to drive quality traffic to accelerate digital revenue growth via our e-com Channels: both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty) Lead the organization transition to be data & consumer insights led to constantly personalize consumer & membership interactions Build a high performing team with a focus on developing individuals to their full potential and creating a strong sense of belonging Establish ways of working / interaction model to drive membership first mindset across all cross-functional teams Be on top of market insights, data and industry trends and drive improvements and enhancements to all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP) and membership program Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility Manage marketing expenses & KPI’s planning and tracking; Own the adoption and implementation of all membership KPI’s; Track and adhere to budget and own membership liability

 

Key Relationships:

e-commerce teams Brand Activation team, esp. Digital Activation team Brand Business Units teams Retail team Wholesale team Finance team

 

Knowledge, Skills and Abilities:

Ability to work in a fast-paced digital environment with agility; ability to handle ambiguity and untangle complex situations into actionable activities Solutions-oriented approach and entrepreneurial mindset Distinctive pragmatic mindset and ability to prioritize high numbers of tasks with varying workload and importance Excellent planning & organization competencies Strong interpersonal skills with internal and external stakeholders’ management Solid understanding of digital landscape and KPIs; good digital analytics skills Challenges the status quo while understanding the value in the fundamentals Excellent Excel, Powerpoint, MS word skill Excellent Written and spoken English

 

Requisite Education and Experience / Minimum Qualifications:

University degree or above, bachelor’s in marketing / business administration preferred 10+ years of progressive e-commerce / digital Marketing / social media / CRM / Membership / experience in sporting goods, cosmetics, consumer goods, on-line marketplaces industry 5+ years of leadership experience managing team size of at least 7 team members Ability to excel in a matrix organisation and proven ability of working with global organizations Fast learner, proactive working attitude, and good story telling skills