Description Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clientsResponsibilities:Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaignsWork closely with team members to meet client goalsAnalyze campaign metrics/data and provide insights and suggestions for campaign performance improvementPartner with account leaders across Omnichannel Services to refine the current strategy to deliver always-on data driven campaigns and how best to maximize the ROI for our customersEstablish and refine best practices and frameworks for Digital Marketing and Advertising that leverages Healthgrades’ data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retentionRequirements: 6+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion MarketingBachelor's degree or equivalent experience in a related fieldExcellent time management skills and the ability to meet deadlinesExperience with advanced analytics reporting and managing large data setsProficient in Google Ads, Facebook Ads, Google Analytics and Google Data StudioTechnical expert level knowledge of strategy, planning and buying within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading DesksStrong interpersonal and communication skills

 

Compensation Considerations:Agency leadershipConsulting/Account leadershipData Science or Software DevelopmentCRM integration and reporting