Position Summary:
The Event Strategy Director will be responsible for leading Inmar’s event strategy across the Martech division. This role will ensure the company’s presence at events reflects a strong, cohesive brand and drives meaningful business outcomes. The Event Strategy Director will develop high-level event strategies, oversee the execution of event plans, and ensure alignment between event goals and broader business objectives. As a leader, this role will provide guidance to a team of Sr. Event Managers, focusing on strategic brand positioning, operational excellence, and maximizing event impact.

Primary Accountabilities:
• Develop and lead event strategies to enhance Inmar's brand presence and engagement at key industry events and tradeshows.
• Oversee a team of Sr. Event Managers, providing leadership, mentorship, and operational guidance to ensure seamless execution of events.
• Align event objectives with corporate marketing initiatives and broader business goals to optimize return on investment (ROI).
• Collaborate with internal stakeholders, including marketing, sales, and leadership teams, to integrate event strategies into overarching marketing campaigns and product launches.
• Establish measurable goals and criteria for event success, track performance, and implement continuous improvements based on feedback and data.
• Drive strategic planning for event budgets, ensuring cost efficiency and alignment with company objectives while reporting on the ROI of all major events.
• Maintain brand consistency across all event touchpoints, ensuring alignment with Inmar's corporate identity and messaging.
• Build and maintain relationships with industry associations, vendors, and other key partners to optimize event planning and execution.
• Regularly update leadership on event plans, roadblocks, successes, and strategic insights to inform broader marketing initiatives.

Required Qualifications:
• Bachelor's Degree in marketing, business, event management, or a related discipline.
• 8+ years of experience in event planning and execution, with a proven track record of strategic leadership.
• At least 3 years of experience managing a team, with demonstrated success in mentoring and developing talent.
• Proficiency in project management platforms and software, including Google Suite, Microsoft PowerPoint, Microsoft Excel, and Monday.com.
• Exceptional verbal and written communication skills, with proven experience collaborating with executive and senior management teams.
• Strong negotiation, project management, and budgeting skills.

• Ability to manage multiple projects with complex components simultaneously in a fast-paced environment.

Individual Competencies:
• Strategic Thinking: Ability to create innovative and impactful strategies that align with business objectives and drive results.
• Leadership: Proven ability to inspire, guide, and manage a high-performing team, fostering collaboration and accountability.
• Communication: Strong verbal and written communication skills, with the ability to effectively convey ideas to diverse audiences.
• Attention to Detail: Meticulous attention to accuracy and formatting, ensuring consistency and high standards in all deliverables.
• Accountability: Sets clear goals, monitors progress, and drives results by holding self and team members accountable.
• Innovation: Demonstrates creativity in problem-solving and a forward-thinking approach to event strategy and execution.
• Collaboration: Builds strong relationships with cross-functional teams to achieve shared goals and deliver successful outcomes.
• Adaptability: Thrives in a dynamic environment, effectively managing competing priorities and shifting deadlines.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities.
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:
● Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
● Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
● Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
● Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:
● Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:
● Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.

Occasionally: Job requires this activity up to 33% of the time
Frequently: Job requires this activity between 33% - 66% of the time
Regularly: Job requires this activity more than 66% of the time

● Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
● Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
● Set and attain achievable, yet aspirational, goals with a sense of urgency and accountability.
● Focus on turning mission into action to achieve results while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

We are an Equal Opportunity Employer, including disability/vets.