About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Director, F&B Marketing Operations

This exciting Director, F&B Marketing Operations opportunity will be responsible for operationalizing F&B commercial initiatives across the network, working with regional leads and property to deliver best in class marketing for F&B, with a focus on driving business results, brand equity and support F&B goals around HRG, new to brand acquisition, and digital direct revenue.

This position is also responsible for collaborating with the F&B Commercial team and Commercial COEs to ensure appropriate guidance and training materials are developed for property adoption.

The position is open to all internal and external applicants.

What You’ll Be Doing:

Operationalize F&B Commercial Initiatives

Portfolio Upskilling for F&B Marketing

Implement F&B specific marketing field resources and training programs.Manage marketing section of F&B SharePoint site, and F&B tools in Commercial SharePoint

Rollout and Sustainment for F&B Commercial initiatives

Determine best approach for rolling out new property initiatives to ensure adoption and success.Establish sustainment model with regional teams to ensure in-market supportDrive development of appropriate GARP SKUs for F&B

LOB Expert SPA for Regional Leads

Support Regionals in diagnosing and providing guidance for Focus R&B, including supporting review of outlet positioning, marketing plans, and promotional calendars, and KPI tracking.Hold monthly office hours for Regionals to share updates, check in on F&B initiatives across regions, and troubleshoot any potential issues.Provide input on R&B marketing plan evaluation for top outlets.

Network Support

New Openings, Re-concepting, Renovations and Focus Outlets

Develop F&B Marketing Critical Path for new openings.Oversee F&B Marketing planning for key new openings, re-concepts and renovations, including development of outlet positioning, marketing plan and promotional calendarProvide direct property support up to 6-months post opening.Provide guidance for Focus outlets across the three regions, establishing and tracking Commercial success metrics.

Promotions and Activations Marketing

Idle Spaces

Develop marketing toolkit to support Idle Space pop ups; provide guidance for regional teams to support property execution.Business lead for online takeaway site implementation.

Beverage Activations

Develop marketing toolkit for 2 enterprise-led Beverage Activations; provide guidance for regional teams to support property execution.Develop framework for regional/ enterprise bar tours (ie Tales of the Cocktail, Best Sip on Tour, etc.)

Partnership Activations

Lead marketing planning for enterprise-led activations such as James Beard Week, Best Sip on Tour, etc. 

What You Bring:

10 - 12 years of Marketing and Promotions experience in F&B.Degree in Marketing, Hospitality or equivalent experience.Strategic F&B marketing experience, able to translate business and strategic objectives into effective marketing programs.Understanding of key success metrics and track record of leveraging various marketing disciplines to drive holistic results.Direct experience developing marketing plans from inception, through to execution.Proficiency in MS Office (Word, PowerPoint, Excel).Working knowledge of creative tools (Adobe Creative Suite, Figma, etc).Working knowledge of Adobe Analytics, Google Analytics, Power BI.

Key Skills/Who You Are:

Ability to communicate effectively at all levels of the organization. Demonstrates strong leadership, ability to actively engage with all Property, Operations and Commercial stakeholders.Effectively prioritizes work to meet multiple tight deadlines.Ability to make changes at the hotel level and seen as a change agent, motivator, and influencer.Ability to promote best practices and set high standards of F&B Marketing across the network.Possess a high level of professionalism and integrity, while maintaining the confidentiality of the Corporate Office.Must be a good team player and be able to deal professionally, courteously, and effectively with all levels of staff, management and external vendors or partners.Demonstrates keen attention to detail, follow up, and ability to get things done.Passion for food and beverage and knowledge of industry trends.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.