Franchise Operations Director  

Who are we and what do we do?  

 

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.  

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.  

No matter the occasion or moment, there’s an edible® for that.  

Through all our incredible years, we’ve remained committed to our 5Ps:  

Our promise– Experiences that WOW. Our products–Remarkably fresh. Our places– Interactive and creative. Our People– Create special memories. Our purpose–To celebrate what’s good in life.

Purpose:  

As a Director of Franchise Operations at Edible Brands, you will act as a coach, consultant, and trusted business partner to franchisees, empowering them to achieve exceptional results in sales, profitability, and operational excellence. By building strong relationships and providing expert guidance, you will drive the success of franchise locations within your region, ensuring they deliver unparalleled customer experiences and uphold Edible’s high standards of quality and service. 

 

Location: This position will be based out of Atlanta, GA when not traveling the required 50-75% of the time.  

Build strong relationships with franchisees, providing coaching, consultation, and actionable feedback to help them drive store sales & profitability Conduct business reviews to analyze performance, identify improvement opportunities, and develop action plans tailored to individual franchisee needsCollaborate with franchisees to drive store-level profitability through operational efficiency, superior guest service, and effective sales and store-level marketing strategiesEnsure the successful implementation of company initiatives, including compliance with operational standards, policies, and regulatory requirementsGuide underperforming locations by assessing challenges and partnering with franchisees to develop corrective action plans that address sales, customer experience, and operational gapsSupport new store openings & transfers by coordinating pre- and post-launch activities with franchisees and corporate operations teams to ensure readiness and successShare best practices across the regional franchise network, fostering a culture of continuous improvement and innovationAdvise multi-unit franchisees on operational infrastructure and support systems needed to scale effectivelyPartner with Corporate cross-functional teams, including field marketing, to develop localized strategies that drive brand awareness and customer engagement.Regularly report on regional trends and performance metrics, providing insights and recommendations to leadership

Requirements:  

6+ years of experience in franchise operations regional managementExperience leading & influencing a direct, and in-direct high performing team Proven track record of achieving financial targets, operational excellence, and driving results in a franchise or multi-unit environmentExperience analyzing P&L statements, identifying areas of financial opportunity, and providing strategic guidance to enhance profitability and overall business successAbility to travel within the designated region as requiredProficiency in using relevant software and tools

 

About You:  

You are able to demonstrate the ability to translate strategic goals into actionable plans and ensure their successful implementation.Strong problem-solving skills to address challenges and optimize regional performance. High energy and enthusiasm, with the ability to motivate and inspire others. A strong customer-centric approach, understanding and prioritizing the needs of franchisees and customers You are interpersonally Savvy – you relate well to individuals of all levels and backgrounds, inside and outside the organization and can build appropriate rapport, constructive and effective relationships No matter the audience, you can speak and write clearly and succinctly in a variety of communication settings and styles and can get messages across that have the desired effect. Having the ability to convey information to others so that messages are understood, and outcomes delivered 

 

What We Offer:  

Strong team-oriented environment, emphasizing cross-functional partnerships   The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication   Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   Paid time off, including sick days & holidays to support work-life balance   

 

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.