**Description** Key areas of responsibility include the strategic planning, annual budgeting, P&L management, and monthly estimate deliverables. Key Responsibilities: + Partner with the Brand GM, sales and marketing team to understand drivers of business growth, risks, and opportunities. + Lead annual strategy, annual budget, monthly estimates, and monthly business reviews in partnership with the brand leadership team. + Perform variance analysis on sales, gross margin, operating expenses, and profit, identify root causes for deviations and drive corrective actions. + Initiate and direct strategic projects with cross⁃functional partners, including designing go⁃to⁃market strategies to drive profitable growth, gain market share, and acquire new customers. + Own development of Long⁃Range Plan (LRP) across all business segments (Channel/Category/Retailer) and identify pivots/actions needed to deliver LRP. + Manage Advertising budget to drive effectiveness and achieve efficiencies. + Develop financial models to assess the viability of projects, analyze return on investment, and determine strategic resource allocation. + Outline key performance indicators for the business, and design reporting framework to track performance. **Qualifications** + Bachelor's degree in Finance, Business, or a related field + 10 years of experience in financial planning and analysis (FP&A), accounting, or a related function + Experience working in fast⁃pace commercial environments, leveraging strong business acumen and decision⁃making skills + Experience partnering cross functionally with Sales, Marketing, Operations and Corporate teams + Excellent problem solving and analytical skills with minimal guidance to develop decision frameworks and generate insights from large datasets, turning them into strategies with high impact + Outstanding communication and presentation skills. Comfortable presenting to senior executive leadership