**Become a part of our caring community and help us put health first** Humana’s Corporate Marketing organization is seeking a strategic marketing leader to join the Acquisition Marketing Team as the Director, Innovation and Segment Marketing working remote anywhere in the US. The Acquisition Marketing team is a part of the Insurance Segment Marketing team and is responsible for developing and executing consumer-centric marketing campaigns designed to drive sales of our Insurance products. In this role, you will specifically work on the Medicare Advantage team with a goal of driving growth for the business. The Medicare Advantage industry is competitive and growing with over half of eligible Medicare beneficiaries choosing a Medicare Advantage plan. Medicare Advantage offers consumers valuable benefits like Dental, Vision and hearing and predictability with a maximum out of pocket cost that Original Medicare does not offer. As the Director, Innovation and Segment Marketing, you will advance our approach to marketing our individual Medicare Advantage (MA) for significant external and internal consumer audiences, optimizing new member acquisition and retention campaigns. In this role, you will combine proven business acumen, expertise and leadership in shaping a strategic approach to marketing for the business that is both visionary and adept at the details. You will deeply understand the consumer decision journey for healthcare plan selection and key differentiators to make Humana the primary plan of choice. This position requires strong leadership skills, data-driven decision-making abilities, consumer-centric thinking and a deep understanding of segment-specific needs and behaviors. **Strategic Leadership** + Leverage market research, competitive analysis, robust data driven performance insights and anticipated trends to develop marketing strategies that drive growth for the Insurance business + Partner closely with sales, strategy and product teams to ensure segment marketing strategies are integrated with business goals and product vision; Serve as a central point of intake and arbitrator of requests + Work across the Insurance Services Marketing team to execute key initiatives and develop compelling, integrated go-to-market strategies that drive incremental growth + Lead, mentor and develop a team of marketing professionals, fostering a collaborative, positive work environment + Ensure segment-specific messaging is consistent with overall brand positioning + Stay ahead of market trends, innovations and best practices in segment marketing + Master competitive understanding related to this space; understand emerging trends and macro environment **Execution** + Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams + Drive the development of segment marketing deliverables, including segment playbooks (e.g., value proposition, positioning, messaging hierarchies, imagery, content) + In close partnership with the Marketing Analytics team, advance tracking and performance indicators to glean key insights that inform strategy and consistently share results and learnings with key stakeholders + Develop, effective and “on the fly” internal communications on an as-needed, through all modes of planning document formats, as well as able to handle live/remote report outs in larger forums or scheduled presentations **Collaboration** + Partner across the Insurance Services Marketing team to build and align on an integrated learning agenda for priority segments and testing roadmap across acquisition and member marketing touchpoints + Oversee and project manage custom research projects from inception, fielding, analysis and report out, partnering closely with the consumer research team and vendors **Use your skills to make an impact** **Required Qualifications** + Bachelor’s degree + 8+ years of building and executing highly impactful consumer marketing strategies + 2+ years of people management experience + Experience in Healthcare, Financial Services, Professional Services or CPG + Positive track record of driving segment-based customer acquisition and engagement strategies + Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications + Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence + Expert knowledge and use of marketing frameworks + Ability to identify actionable insights and translate them into winning marketing strategies + Strategically oriented, resourceful, influential, critical thinker + Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes + Outstanding project management skills and ability to multi-task **Preferred Qualifications** + MBA **Additional Information** **This is a nationwide remote role that will primarily operate on EST/CST business hours.** To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: + At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested + Satellite, cellular and microwave connection can be used only if approved by leadership + Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. + Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. + Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: + Health benefits effective day 1 + Paid time off, holidays, volunteer time and jury duty pay + Recognition pay + 401(k) retirement savings plan with employer match + Tuition assistance + Scholarships for eligible dependents + Parental and caregiver leave + Employee charity matching program + Network Resource Groups (NRGs) + Career development opportunities **Our Hiring Process** As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. **Scheduled Weekly Hours** 40 **Pay Range** The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $168,000 - $231,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. **Description of Benefits** Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 02-23-2025 **About us** Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. **Equal Opportunity Employer** It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.