Location(s):

United States of America

City/Cities:

New York

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 20, 2024

Shift:

Job Description Summary:

Position located in Bottler Territory

Position Summary

The Franchise Integrated Execution Lead will develop commercial solutions in partnership with the Franchise Team to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.  

Responsibilities

Develop of commercial plan across responsible channels (national strategies + local opportunities) with a segmented focus on commercial priorities for the NAOU and Zone (i.e., flavors acceleration)

Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.)

Supports the annual channel and customer planning process for the bottler ownership, including supporting franchise managers on key strategic commercialization opportunities and delivering scalable solutions.

Responsible for integrating with partner brands (i.e. Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the commercial plan and processes for their respective channel.

Translates national channel plans into bottler plans with a focus on high-value customer segments.

Defines capacity for customers/channels and works with Commercial team to incorporate highest leverage initiatives, products, programming, and supporting tools into strategic bottler plans.

Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan.

Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.

Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and to fully leverage national marketing initiatives with customers.

Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).

Construct & deliver an annual marketing calendar that shapes and contributes to customers’ long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.

Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.

Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).

Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).

Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.

Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.

Work with sales teams to jointly present major initiatives to customers.

Qualification & Requirements

Education: Bachelor’s degree in marketing/business, MBA preferred.

5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

Customer Relationship Management (CRM) experience

Advanced Strategic Thinking & Application

Robust Forecasting and Planning (Immediate & Long Term)

Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.

Previous Customer/Channel Management experience

Demonstrated personal leadership skills and influencing ability.

Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.

Effective oral and written communication skills with the ability to create persuasive selling stories.

Skills:

Pay Range:

$145,000 - $169,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.