Director, LACA Ecosystem GTM and Growth- Paseo de la Reforma, Mexico

Western Union powers your pursuit.

The Director, GTM and Growth, LACA Ecosystem is an innovative and results-oriented position that will spearhead our strategic initiatives in the LACA region. This role will be critical in driving market penetration, customer acquisition, and revenue growth through the development and execution of effective GTM strategies tailored to the unique dynamics of the region.

Role Responsibilities

Design and implement comprehensive go-to-market strategies for new and existing financial services products in the LACA region, ensuring alignment with overall business objectives. Conduct in-depth market research and analysis to identify growth opportunities, competitive landscape, and customer needs specific to the LACA market. Work closely with product management, marketing, sales, and operations teams to ensure seamless execution of GTM initiatives and alignment of resources to achieve growth targets. Develop and implement customer acquisition and retention strategies that resonate with local audiences, leveraging insights into cultural and economic factors influencing consumer behavior. Establish key performance indicators (KPIs) to measure the effectiveness of GTM strategies and growth initiatives, providing regular updates to senior leadership on progress and insights. Identify and cultivate strategic partnerships with local financial institutions, fintech companies, and other stakeholders to enhance market presence and drive growth.

Role Requirements

Proven experience in a GTM or growth role within the financial services industry, with a strong focus on the LACA region. Deep understanding of the financial services landscape, including regulatory considerations, customer needs, and competitive dynamics in LACA. Exceptional analytical skills, with the ability to translate data into actionable insights and strategies. Strong leadership and communication skills, capable of influencing stakeholders at all levels and across diverse cultures. Experience in developing and executing successful customer acquisition and retention strategies. Proficiency in project management and cross-functional collaboration.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Mexico specific benefits include: 

Grocery voucher. 2 personal days off. Savings fund. Insurance for Major Medical Expenses, Vision, Dental. Online medical insurance 24/7. Special days for marriage or concluding an academic degree.

Our hybrid work model

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. 

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

#LI-YV #LI-Hybrid 

Estimated Job Posting End Date:

01-16-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.