Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.

You will report to Senior Vice President, Local Investment

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Role Objectives

Develop strong client relationships as a key local strategic and business partnerGain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threatsDeveloping a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)Guide the tactical direction in relation to our clients' omni-channel marketing approachOversee local media tactical plan development and budgetPresent recommendations to account service and clientsHave strong understanding of budgets and media flow for assigned clientsEffectively liaise with internal stakeholders (Investment, Finance), Clients, and external partnersDeveloping POVs for our clients around business-critical issues and trends in LocalLeading internal brainstorms and client workshopsParticipating in new business pitchesAssist Associate Director in the development of junior team membersProvide job performance feedback to subordinates and make talent and staffing recommendations to managementResource for others in resolution of complex problems/issuesMay perform other duties and responsibilities that management may deem necessary from time to timeAdvocate for multicultural & diversity inclusion throughout tactical plans

Qualifications9+ years media planning experience including 5 years in a management capacityOffline and Online media experienceMust have strong working knowledge of Local MediaDemonstrated expertise in local strategic and tactical planningFinds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environmentExcellent interpersonal skills with the ability to influence cross-functional teams without direct authorityExceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationExcellent management and motivational skillsSoftware Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

Req #24-8878