This is your chance to be part of a Marketing & Loyalty team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. Our Loyalty and Customer Engagement team drives customer growth for Hilton by leading the charge to acquire, retain, and nurture direct relationships at scale. The team focuses on growing customer lifetime value by delivering a customer-centric engagement strategy to ensure we connect meaningfully with our target audience across Hilton, partner, and third-party platforms – establishing awareness, initiating consideration, and driving preference for Hilton and our award-winning Hilton Honors loyalty program.

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With 200 million members and growing, Hilton Honors is a core component of Hilton’s focus on forming direct, one-to-one relationships with its customers. Hilton Honors is more than just a rewards program; it enables personalized access to the best Hilton has to offer and provides accessible rewards that empower guests with unprecedented choice and control.

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As the Director Loyalty and Partnerships for Asia Pacific, you’ll apply your entrepreneurial mindset to deliver against a multi-year strategy that will drive the growth and engagement of Hilton Honors in the region, ensuring our loyalty program delivers best-in-class customer experiences and value. Reporting to the Senior Director of Loyalty and Customer Engagement, you will take ownership over loyalty operations, CRM initiatives and loyalty partnerships to acquire, engage and retain Honors members across the APACx (Asia Pacific excluding Greater China & Mongolia) region. You will work closely with global, regional, and local teams to fast-track our ambitions to attract, retain and grow deeper direct relationships at scale - supporting the growth of our members lifetime value while ensuring Hilton Honors remains a key differentiator for our business. 

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HOW YOU WILL MAKE AN IMPACT

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Your role is important and below are some of the fundamental job duties that make your work unique.

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Loyalty Strategy & Growth

\n\nLead the execution of the Hilton Honors strategic plan in APACx to accelerate and optimize enrolment, engagement and retention in 2025\nLead the expansion and optimization of Hilton Honors in key markets - You will identify new growth opportunities to attract, convert and enroll members into the program\nAct as a key regional advocate for Hilton Honors, working with internal stakeholders across Commercial, Operations, Marketing, and Digital teams to align loyalty initiatives with overall business goals\n\n

Partnerships & Commercial Impact

\n\nDevelop and manage strategic loyalty and commercial partnerships to enhance program value, including airline alliances, digital platforms, and earn-and-burn partners\nIdentify new partnership opportunities to drive membership acquisition, incremental stays, and brand exposure. Negotiate and structure mutually beneficial commercial agreements with new partners to maximize business opportunities\nCollaborate with existing partners to design innovative benefit offerings and experiential rewards that enhance Hilton Honors’ competitive positioning\n\n

Member Engagement and Loyalty Marketing

\n\nOversee our CRM strategy, identifying key risks or opportunities to activate and retain more members to dream, shop and book with Hilton\nLead the localization of global loyalty marketing and CRM offer campaigns to ensure these are both meaningful and impactful to customers in the APACx region\n\n

Loyalty Operations & Program Management

\n\nLead Hilton Honors’ operational execution in APAC, ensuring seamless program delivery and compliance across all touchpoints to deliver flawless execution of member benefits and experiences\nEnhance loyalty program processes, policies, and reporting to improve efficiency and operational effectiveness\n\n

Team Leadership

\n\nLead and mentor a team of loyalty and customer engagement professionals, fostering a high-performance culture that drives innovation and results\nCollaborate with your partners in customer engagement, and wider marketing and commercial teams to deliver campaigns that drive incremental revenue, stay frequency, and loyalty\n

WHY YOU’LL BE A GREAT FIT 
You have these minimum qualifications:

\n\nBA/BS/Bachelor's Degree\n10+ years of in loyalty and partnership \nWorking knowledge of loyalty programs and member experience delivery – ideally with experience within hospitality, travel or retail\nExperience in building and executing strategic partnerships is mandatory – a deep understanding of APAC’s partnership landscape, coupled with strong negotiation skills, attention to detail, commercial evaluation\nAbility to work with new and existing partners to rationalize strategies to achieve mutually beneficial, accretive outcomes for all parties\nExtensive experience creating and maintaining multi-year strategic plans and roadmaps, as well as complex business cases and department budgets\nCreative thinker and problem solver with a hands-on approach and ability to generate innovative ideas\nAbility to drive progress independently using shared resources and build towards a sustainable business\nExceptional written and verbal communication skills and the ability to communicate appropriately at all levels of the organization\nStrong business acumen with demonstrated ability to think strategically as well as deconstruct a strategy into tactical, executable units of work\nStrategic eye for business with ability to use data and market intelligence to find new opportunities and improve performance continuously\n\n

WHAT IT IS LIKE WORKING FOR HILTON

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Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!