**Working with Us** Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . **Summary:** This position is responsible for leading a team of cross-functional matrix partners and engaging with local markets to develop and deliver the brand strategy that will establish strategic platforms for the optimization of products to meet future market needs and to prepare markets for launch. Informs scientific branding and brand development to enable effective communications with customers, and works with medical colleagues to develop relationships with key external stakeholders. The Director will develop relationships with patient advocacy organizations, medical societies and thought leaders within the defined spaces. **Responsibilities:** + Responsible for identifying challenges and solutions on adopting novel treatments in key neuroscience diseases, especially in Alzheimer's Disease + Responsible for Neuroscience market development activities including clarifying paths to patient identification based on biomarkers or other factors and biomarker adoption as endpoints + Liaison with key external Neuroscience and Alzheimer's influencers on guidelines, and policy-shaping parties including cross-industry coalition efforts + Clarify the investments needed for increasing diagnosis and shaping product selection through biomarker adoption and diagnostic requirements for Neurologists, Psychiatrists, PCPs and Geriatricians + Helps to inform brand planning across marketing, medical, and access for relevant brands + Partners with opinion leaders, advocacy groups, and other stakeholders, external agencies/vendors to reinforce BMS commitment Alzheimer's and Neuroscience + Identifies opportunities to shape market through evidence generation and dissemination + Partners with WW Value, Access, and Pricing team as needed to enhance the value story + Optimizes the commercialization model driving pull through of global launch strategies and execution excellence to the local affiliates for launches as relevant + Builds strong relationships with country leadership to identify opportunities that will support commercialization and launch excellence for Alzheimer's and Neuroscience overall + Builds a deep understanding of local market dynamics, including customer and competitive insights, and growth opportunities to drive local market execution **Qualifications:** + BA/BS required; life sciences degree or equivalent desirable. MBA / graduate degree highly preferred + Minimum 8 years of progressive industry experience including demonstrated marketing experience and experience in relationship-building with customers + Proven track record of commercial expertise across products in various stages of development, from pipeline to launch to in-market preferred + US and Global experience preferred + Functional experience within Neuroscience/Psychiatry strongly preferred + Understanding of commercial aspects of drug development including global/country market dynamics, operational feasibility, market access, patient advocacy, regulatory and reimbursement challenges across both domestic and international markets + Collaborates across the organization to incorporate the needs of internal and external stakeholders in the commercial planning process + Ability to critically assess opportunities with disciplined thinking to determine what is best for patients and our business, and to influence / build alignment with stakeholders + Strong financial acumen with the ability to assimilate complex information to create and manage budgets and meet financial targets + Proven track record demonstrating breadth and depth of experience across marketing competencies and exemplary achievement of performance objectives. + Demonstrated experience in leading strategically, communicating with impact, and creating a strong, inclusive, energizing culture consistent with BMS values + Experience in mobilizing matrix team members, embracing teamwork within a cross-functional environment If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. **Uniquely Interesting Work, Life-changing Careers** With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. **On-site Protocol** BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. **Company:** Bristol-Myers Squibb **Req Number:** R1589483 **Updated:** 2025-02-22 02:32:45.755 UTC **Location:** Princeton-NJ Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.