Director, Marketing and Communications Job ID 163417 Posted 20-Dec-2024 Role type Full-time Areas of Interest Communications/Public Relations, Marketing Location(s) Hong Kong - Hong Kong **Primary Role Objectives** + Develop and drive the Marketing & Communications (MarCom) capabilities and activities of the Hong Kong business to support commercial outcomes. + Develop an effective business partnership approach, by demonstrating the value that MarCom can deliver. + Deliver integrated marketing solutions to the business aligned with the divisional MarCom direction in the areas of brand management, strategic advisory, social & digital marketing, media relations, event management and internal communications. + Build a MarCom function that is acknowledged by the business as an important contributor to CBRE’s brand equity and commercial success. + Review and manage the MarCom team, driving high performance standards and delivery. **Key Responsibilities** + Work with Hong Kong leadership team to develop holistic marketing strategies, priorities and action plans. + Develop and manage media relations, corporate/client events, and social media to facilitate and reinforce market/brand awareness. + Create and update collateral, presentations, brochures, case studies, white papers, web content, newsletters etc. + Maintain the firm’s branding and visual identity guidelines. Ensure consistent adherence to guidelines for all marketing materials and activities. + Identify high-profile public speaking opportunities for business leaders to enhance our thought leader position in the local market. + Work with People team and drive strategic employee communications from the MarCom’s capacity. + Develop compelling content for press releases, marketing collateral, internal communications and other communication materials as needed. + Manage day-to-day activities of team members, provide regular feedback, and monitor performance. + Carry out any other assignments as directed by the Head of MarCom, North Asia and Hong Kong leadership team. **Required Knowledge and Skills** + Demonstrated ability from strategy to execution – requires skills of a hands-on marketer, with strategic insight, and able to challenge status quo and think out-of-the-box. + Client focused, demonstrating the ability to provide quality service and advice within MarCom arena – brand, media/social media, digital, print production, web, outdoor etc. + Strong writing and editing capabilities, specifically business writing, executive communications, creative writing. + Ability to communicate and influence at all levels within the organization with excellent presentation skills. + Highly organized, with strong attention to detail and flexibility to adapt to changing priorities. + Proficient user of Word, PowerPoint, Excel, and refined knowledge of computer tools; Digital savvy. + Committed, highly flexible, and willing to learn and take up new responsibilities. Able to work under pressure and meet tight deadlines. **To perform successfully, you should have the following:** + University degree with at least 10 to 12 years of professional experience in a broad marketing role in Advertising/PR, property, financial or professional services. + Strong presentation skills and ability to influence stakeholders. + Strong event management experience. + Outstanding written and verbal communication skills. + Ability to collaborate effectively with management and colleagues. + Strong time management skills, ability to multi-task, and escalate issues in a timely manner. + Proficient in English/Chinese speaking and writing. + Independent, self-motivated and creative. + When you join CBRE, you become part of a global leader in commercial real estate and investment services that help businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service, and excellence — and we value the diverse perspectives, backgrounds, and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your full potential. CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)