London, United Kingdom
1 day ago
Director, Marketing (Fixed Term Contract)
Job Description Job Purpose This is a Fixed Term Contract (12 to 14 months) role for a Director of Marketing role within ICE’s Fixed Income and Data Services (FIDS) business segment with the individual responsible for delivering and executing the marketing strategy of ICE’s Fixed Income and Data Services business globally. The role requires an individual ready to develop a deep understanding of the market landscape around data, trading execution services and the latest technologies impacting the segment and our customers. The core objective is to raise awareness of ICE as a provider of fixed income data and services, drive meaningful engagement with our customers, and drive the adoption and growth of our products and services. The role will include developing and communicating a clear story of who we are and what we strive to deliver for our customers, developing the content creation agenda to support that delivery, including to drive account-based marketing initiatives. The candidate will be part of a small team of highly talented individuals responsible for delivering the marketing for the entire FIDS product and business line including its bond pricing, analytics, indices, and ICE Bonds trading & execution businesses, as well as the marketing for its market data platform Connect. The successful candidate will work closely alongside a global team responsible for ICE’s events, content creation and marketing automation and digital execution. Strong, inspirational leadership skills, and the ability to collaborate with stakeholders across FIDS including in many different regions is crucial, as well as the ability to multi task, deliver any task no matter how large or small, and handle many different priorities for different stakeholders. Responsibilities Drive campaigns currently in market and continue to feed them with the needed content to continue their success Identify and develop new campaign plans and deliver these Strong writing skills. The candidate will be required to write all forms of content to support marketing needs from tasks ranging from social posts, marketing emails, ad copy, slide decks, web content and campaign plans Maintain content plans to support all campaigns and feed account based marketing tactics Collaborate with global teams across FIDS Define success metrics and oversee monitoring, tracking, reporting and analysis of initiatives, adjusting tactics and approach as necessary Communicate regularly with the teams across FIDS to share activities, leverage and engage the sales team, and share results Work closely with the Sales and events teams to deliver successful events to support FIDS and its relationship with customers and prospects Develop marketing processes to ensure maximum efficiency and ROI Promote strong leadership Continuously learn about the markets and clients FIDS serves, competitive landscapes, key influences on the business and customer requirements, reflecting this in the marketing strategies and content we deliver Knowledge and Experience 10+ years of experience in in-house corporate marketing. Successful track records in B2B financial services marketing Bachelor’s degree A strong understanding of the financial services markets. Knowledge of key client segments (banks, hedge funds, asset managers, etc.) and their decision makers (traders, analysts, portfolio managers, etc.) Digital, content and thought leadership experience Track record of results, including establishing and executing on strategic objectives in a dynamic environment Excellent written, verbal and presentation skills Management experience Ability to manage to budgets and to right-size initiatives based on requirements and constraints Sound professional judgment and ability to prioritize work under pressure and to multi-task competing deadlines in a fast-paced environment Entrepreneurial mind-set and an ability to adapt and learn Schedule This role offers work from home flexibility of one day per week.
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