Director, Marketing & Loyalty (Petsense) **Overall Job Summary** This position is responsible for leading the Marketing function at Petsense. This includes management of the dedicated marketing team and 3rd party resources/agencies as well as serving on the Petsense Leadership Team. This role will collaborate with the other members of the Petsense leadership team and counterparts at Tractor Supply to ensure that Petsense delivers on its marketing, customer and branding goals. **Essential Duties and Responsibilities (Min 5%)** + Leads, directs and delegates all marketing projects through the marketing team and various outside vendor partners. + Sets strategic vision for marketing function in alignment with the overall business goals of Petsense. + Responsible for developing and managing the marketing budget. + Leads collaborative alignment with multiple cross-functional teams including Merchandising, Store Operations, Services, Human Resources and various external partners to execute fully integrated marketing campaigns. + Manages all customer research, analystics and insights using internal and external resources as needed. + Leads store signage and visual marketing in Petsense locations. + Manages media mix across all media types in conjunction with agency implementation + Manages the development of all marketing content including digital (email, website, social) and physical assets (billboards, circulars, direct mail, coupons) from various parties, including maintaining production schedule, and working with various stakeholders to coordinate production and proofing. + Oversees accuracy and consistency of all produced assets + Coordinate giving and cause marketing activities and associated public relations activities with Tractor Supply PR team. + Develops and manages loyalty program in conjunction with key IT, marketing, operational and analytical resources. + Maintains and communicates Grand Opening schedule for print circulars and signage with all relevant parties. Collects and distributes product selections to Merchandising for circular production. + Organizes, schedules and directs weekly production meetings. + Provides for the development of subordinates, specifically the identification and development through goals, the performance review process, succession planning, coaching, training and mentoring. **Required Qualifications** _Experience_ : 8 plus years of consumer marketing experience with heavy emphasis on retail marketing. Experience with brand driven consumer marketing companies a plus. _Education_ : Bachelor’s degree from an accredited college or university. Master’s degree is a plus. Any suitable combination of education and experience will be considered. **Preferred knowledge, skills or abilities** • Acting Strategically- Aligns day to day activities around broader organizational goals and objectives; prioritizes resources based on the strategic objectives of the organization; recognizes and rewards people based on how their actions support the broader needs of the company • Learning Quickly- Able to learn things the first time. Self-learner who is curious about adding to their knowledge base and seeking different perspectives. Approaches learning in multiple ways. • Assessing and Understanding People- Able to predict how different people are likely to act in different situations; has good insight into a team member’s personality and work style; understands peoples strengths and talents; knows what sort of tasks people are likely to do well and areas where they may struggle • Managing Political Situations- Can diffuse conflict; Encourages negotiation and workplace diplomacy; is a good communicator who utilizes group decision making in order to encourage positive group dynamic • Setting a Strategic Vision- Identifies and articulates the strategic goals and direction of the company, division, or group; establishes connections between short term goals and long-term objectives and directions • Manages resources to achieve maximum value with minimum cost. Accurately estimates, invests and monitors resources and budgets to optimize returns and control waste. Makes good use of company assets. • Model Petsense/TSC values to create positive, productive work environment. • Speak, read and write effectively in the English language • Skilled in MS Power Point, Excel and Word **Working Conditions** + Normal office working conditions **Physical Requirements** + Lifting up to 20 pounds + Sitting + Standing (not walking) + Walking **Disclaimer** _This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor._ **ALREADY A TEAM MEMBER?** You must apply or refer a friend through our internal portal Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup) **CONNECTION** Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it. Learn More **EMPOWERMENT** We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about! Learn More **OPPORTUNITY** A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense. Learn More Join Our Talent Community **Nearest Major Market:** Nashville