Position Summary
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.People | Excellence | Change | Integrity | Co-prosperity
Role and Responsibilities
The Samsung direct-to-consumer eCommerce team is looking for a Marketing Strategy Director within the eCommerce Mobile Experience Category Management team to drive the business performance of performance marketing activities driving to Samsung.com. This role will be a cross-functional leader providing guidance and recommendations for expanding and optimizing marketing activities, working closely with Corporate and Product Marketing teams. This role will be the accountable for driving qualified traffic and ROI on marketing investments. This role will have high-visibility with senior leadership and be a cross-functional leader accountable for delivering results.
Responsibilities:
Define and prioritize product focus for performance marketing activities to align to business targets and priorities
Collaborate with performance marketing teams to define audience segmentation strategies and tailor targeting tactics to maximize ROI
Track and monitor marketing plans and activities by channel and product category weekly
Partner with Business Planning and Site Analytics teams to develop Traffic / Conversion / Average Order Value targets by channel and by week to ladder up to business financial targets and identify shortfalls or gaps
Analyze marketing performance and identify over or under-performing activities to optimize investment and results
Track competitor activities and market investment to identify opportunities to maximize returns
Review and provide input into weekly marketing copy and content execution to drive engagement and conversion
Track the marketing budget allocations, and monthly spending, and develop business cases for incremental investment when needed to close gap to targets
Skills and Qualifications
Bachelor's Degree with 12+ years of experience, including 3+ years with eCommerce performance marketing responsibility
MBA or graduate degree preferred
Strong leader, able to deliver results by partnering with stakeholders across all levels of the organization
Proficient in data analysis and generating insight driven recommendations, particularly working with marketing data sets and KPIs
Self-starter, able to proactively identify opportunities and lead teams to implement
Results-oriented, not afraid of being accountable to hitting monthly and quarterly business targets
Strong verbal and written communicator, able to develop polished presentations and reporting for senior leadership
Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
Ability to lead cross-functional teams and drive influence across many levels of the organization
#LI-RR1
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.