Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

The Omnichannel Center of Excellence is dedicated to driving innovation, building and delivering capabilities that enhance Otsuka's opportunity make an impact in the lives of those we serve. We achieve this through our relentless focus on customer centricity, patient empathy, expertise in enabling Otsuka to educate on pathways for disease education and awareness of management options, and our unwavering commitment to supporting access to treatment.

As a Director, Omnichannel Orchestration & Marketing Automation, you will be a champion of Otsuka’s culture and values, and will build and lead our Omnichannel Orchestration & Marketing Automation team within the Omnichannel Center of Excellence (COE). This position will be a member of the COE leadership team shaping and implementing an ambitious vision for orchestration and marketing automation and responsible for leading the automation and delivery of Omnichannel tactics, campaigns, and journeys across channels, including email, media, web and CRM. This role will involve working with omnichannel leads, brand teams, business and cross-functional teams to evaluate opportunities and plan and execute initiatives. This role will include overseeing a team of orchestration specialists and technical specialists. You will report to the Executive Director, Omnichannel Center of Excellence.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy.

Job Description:

Develop and implement the overall strategy and process for scaling the Omnichannel Orchestration & Marketing Automation capability, ensuring use cases and applications are prioritized, planned and implemented in alignment with enterprise goals.

Oversee the end-to-end delivery of consistent, customer-centric marketing experiences across channels, translating business requirements into functional needs and activities that can be implemented by cross-functional teams and external partners.

Proactively seek & implement optimize orchestration & automation processes & operations.

Partner with cross-functional teams, brands, and Omnichannel leads to prioritize delivery of Omnichannel tactics, build implementation plans, manage project budgets, and oversee agencies and vendors.

Maintain a strong understanding of journey orchestration and marketing automation platforms and tools (e.g., SFMC), including their capabilities and limitations, to ensure that they are effectively leveraged to address business objectives.

Collaborate and work closely with the Advanced Analytics team to apply insights on recommended channels, timing, and sequence to develop personalized customer journeys.

Provide leadership and mentorship to a team of journey orchestration and marketing automation specialists, adopting agile methods to develop and deliver tactics.

Collate and disseminate journey orchestration and marketing automation best practices across brands and evaluate new capabilities in to improve the customer experience.

Support Content Management Team to deploy assets to field and customers and identify the most effective channels.

Ensure that delivered tactics are measurable and track KPIs on campaign and journey performance in partnership with Advanced Analytics Team

Identify and escalate potential execution risks and their impact on stakeholders.

Establish the highest level of performance by continuously monitoring accuracy of delivery and implementing improvements, and ensuring solutions are properly integrated with existing systems/ processes.

Work hand-in-hand with the Center of Excellence leads (Business Partners, Content and Delivery) to transforming meaningful insights into meaningful customer engagement activities.

Oversee the financial management of orchestration & automation aligned with brand/business strategies by working with relevant stakeholders to set an annual budget, allocate resources, and manage vendor relationships.

Model Otsuka's core competencies (Accountability for Results, Strategic Thinking & Problem Solving, Patient & Customer Centricity, Impact Communications, Respectful Collaboration & Empowered Development) that define how we work together at Otsuka. Key matrixed partners included: Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Otsuka Information Technology (OIT), Sales Operations, and Medical/Regulatory/Legal integrated business partners.

Remain up-to-date on industry trends and develop strategic industry partnerships related to Omnichannel analytics to strengthen Otsuka analytical methods and outcomes

Minimum Qualifications:

Bachelor's Degree / Advanced Degree - Scaled Agile Certification

Minimum 5-7 years of experience.

Experience serving as a Scrum Master within an agile delivery team & planning associated with operational or technical delivery.

Strong experience with Digital Promotions inclusive of First party assets & 3rd Party Assets

Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization.

Experience overseeing delivery of multi or omnichannel marketing customer experiences.

Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment.

Preferred Knowledge, Skills, and Abilities:

Demonstrated leadership and coordination of resources to deliver in line with a single cohesive strategy.

Skills: Adobe Campaign Adobe Experience Manager / Web Analytics Tealium Audience Stream Tealium IQ JIRA Atlassian Confluence Adobe Target Adobe Audience Manager RedHat Process Automation Manager

Comprehensive knowledge of voice of the customer techniques and project management tools

Advanced Excel, SQL, and analytical skills

Advanced verbal / written communication and presentation skills; with the ability to collaborate effectively with cross-functional teams

Strong Agile / Scrum skills

Strong negotiating and interpersonal skills

Strong decision-making skills

Ability to leverage data to tell a meaningful story

Experience building high-performing teams

Knowledge of pharmaceutical legal, regulatory, and medical processes

Our Benefits:

Comprehensive medical, dental, vision and prescription drug coverage

Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance

Tuition reimbursement

401(k) match

PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits

#LI-Hybrid

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. 

Otsuka is an equal opportunity employer.  All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.   

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability.  You can request reasonable accommodations by contacting Accommodation Request. 

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives.  They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov,  or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.