The Director, On Premise Marketing will oversee the development and implementation of initiatives in the On Premise channel that are specifically geared towards increasing consumer pull and driving service industry push of the product and brand. You will be a strong collaborator, interfacing with all key stakeholders across both the sales and marketing organization and externally with key national On Premise industry drivers. You will work very closely with International, HQ & local Canadian stakeholders in the OP & Marketing organization ensuring programs & initiatives are fully aligned and implemented. In addition, you will lead & direct the team in strategic business planning & implementation focused on occasions, consumer and industry marketing and will be responsible for authoring and accountability towards the On Premise Marketing annual business plan.