At Lyft, our purpose is to serve and connect. Our platform is more than just a means of transportation; it's a bridge that brings people together. We empower drivers with the freedom to earn on their own terms and provide riders with a safe, reliable, and convenient way to explore the world. The Director, Product - Lyft Media will be instrumental in leading and executing the product vision and strategy for our burgeoning Lyft Media business. Reporting to the VP of Technology for Media & Lyft Business, you will lead a team of product managers and collaborate with cross-functional teams of engineers, data analysts, and designers. Your leadership will drive the creation of a cutting-edge ads platform that seamlessly integrates with our mobility services, connecting drivers, riders, and brands in innovative and impactful ways. **Responsibilities** + **Product Vision and Leadership** : Articulate a compelling product vision for Lyft’s nascent Media business that aligns with Lyft's mission and leverages adtech innovation, measurement and compelling ad product to enhance user engagement and monetization opportunities. + **Strategic Planning and Execution:** Develop and implement a strategic roadmap that incorporates ad network dynamics, platform capabilities, and data-driven experimentation. Champion product innovation across Lyft Media's owned and operated channels, tech stack, and off-network audience extensions. + **Technology Development and Innovation:** Spearhead the development of advanced advertising technologies, ensuring the creation of scalable platforms that meet the evolving needs of advertisers and enterprise clients. + **Team Leadership and Development** : Recruit, mentor, and lead a high-performing team of product managers, fostering a culture of collaboration, inclusivity, and excellence. + **Cross-Functional Collaboration:** Drive cross-functional initiatives to design, analyze, and test new strategies that enhance engagement for riders and drivers at scale. Inspire alignment towards company goals and prioritize efforts to achieve shared results. + **Resource and Program Management:** Oversee resource allocation across multiple product lines and ensure the successful planning, execution, and delivery of technology projects. + **Compliance and Privacy:** Ensure all technologies and practices adhere to relevant regulations and privacy standards. + **Data-Driven Decision Making:** Leverage data analytics to assess the effectiveness of technologies and campaigns, continuously optimizing for improved performance and ROI. + **Market Insight and Innovation:** Stay abreast of industry trends, emerging technologies, and competitive landscapes to maintain Lyft's position at the forefront of adtech innovation. + **Customer and Field time:** Accompany salespeople on key sales calls and participate in customer events and forums. **Experience** + Demonstrated experience in leading product development within the adtech space, with a focus on building and scaling successful products and services from inception. + Proven track record of owning a multi-product platform across diverse ecosystems and leading transformations from legacy systems to scalable solutions. + Expertise in the AdTech/programmatic ecosystem, with extensive knowledge of its functions and the ability to drive innovation within this space. + Strong technical acumen and the ability to effectively drive the roadmap for a large team of product managers, data scientists, engineers, and cross-functional partners. + Strategic thinker with the ability to craft a coherent product vision, multi-year strategy, and quarterly roadmap that galvanizes the team and business. + Strong business judgment, data-savvy, and highly analytical, with an understanding of the impact of business decisions on the P&L. + Experience with geo-location advertising technologies is a strong plus. + Consistent track record of linking product development opportunities to broader business and operational goals, managing complex projects, and navigating conflicting prioritization and resourcing demands. + Capable of driving cross functional projects and enrolling the appropriate leaders across the organization to achieve for Lyft’s full ecosystem of partners, riders, drivers, advertisers. **Benefits** + Great medical, dental, and vision insurance options with additional programs available when enrolled + Mental health benefits + Family building benefits + Child care and pet benefits + 401(k) plan to help save for your future + In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off + 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible + Subsidized commuter benefits + Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program _Lyft is an equal opportunity employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law._ _This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid_ _The expected base pay range for this position in the San Francisco Bay Area is $230K-$275K. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits. You can read more about Lyft’s employee benefits here (https://www.lyft.com/careers/life-at-lyft) ._ _Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process._